2019 Print & Publishing

MADE IN FUKUSHIMA

Short List
ClientMETER GROUP
Category C01. Commercial Publications
TitleMADE IN FUKUSHIMA
Product/ServiceENVIRONMENTAL TECHNOLOGY
Entrant SERVICEPLAN GERMANY Munich, GERMANY
Idea Creation SERVICEPLAN GERMANY Munich, GERMANY
Idea Creation 2 UNIVERSITY OF TOKYO, JAPAN
Idea Creation 3 FUKUSHIMA SAISEI Tokyo, JAPAN
Idea Creation 4 METER GROUP Pullman, USA
PR SERVICEPLAN GERMANY Munich, GERMANY
Production ALBERT COON Munich, GERMANY
Production 2 SAS - SHOOT IN JAPAN Tokyo, JAPAN
Production 3 NICK FRANK Munich, GERMANY
Additional Company MOBY DIGG Munich, GERMANY
Credits
Name Company Position
Alexander Schill SERVICEPLAN GERMANY Global Chief Creative Officer
Dr. Colin Campbell METER Group VP Environment
Christian Hertel METER Group VP Marketing
Scott Campbell METER Group CEO
Dr. Masaru Mizoguchi The University of Tokyo / Fukushima Saisei Head of Global Agricultural Sciences / Director
Yoichi Tao Fukushima Saisei President
Kirsten Ralph Marketing Manager METER Group
Julia Mumford METER Group Marketing Manager
Kersten Campbell METER Group Marketing
Franz Röppischer SERVICEPLAN GERMANY Creative Director
Lorenz Langgartner SERVICEPLAN GERMANY Creative Director
Saurabh Kakade SERVICEPLAN GERMANY Creative Producer
Eduardo Alvarez SERVICEPLAN GERMANY Art Director
Carolina Soto SERVICEPLAN GERMANY Junior Copywriter
Robert Kaminski SERVICEPLAN GERMANY Head of Print Production
Nick Frank Nick Frank Photographer
Gabriela Baka Moby Digg GmbH Lead Designer
Sebastian Haiss Moby Digg GmbH Information Designer
Ricardo Abbaszadeh Moby Digg GmbH Designer
Maximilian Heitsch Moby Digg GmbH Managing Director
Quentin Lichtblau Freelance Writer
Yuta Matthew Kato SAS - Shoot in Japan Producer
Rumi Tominaga Freelance Producer
Ivan Kovac Freelance Cinematographer
Johannes Maierbacher Albert Coon Producer
Andreas Wolf Albert Coon Director Of Photography

Cultural / Context information for the jury

Rice has been deeply rooted in Japanese culture for more than 2000 years. The word for "cooked rice," means both "meal" and "food" in Japanese. Rice is the nation's staple food, pride and soul. One of Japan’s most important rice farming regions is the Fukushima Prefecture. On March 11, 2011, a tsunami hit the Fukushima Daiichi Power Plant, triggering the meltdown of the nuclear reactors. In the following days, wind and rain carried the radioactive material inland. More than 25,000 hectares of farmland were contaminated. Environmental technology specialists have developed a sustainable decontamination method that allows farmers to grow safe rice again. The data proves that the rice is safe, but not one buys products from Fukushima because most people don’t understand the complex data. Even though radiation has decreased, the region remains abandoned. Without income from farming, Fukushima communities can’t survive.