| Title | BEWARE OF BOTS |
| Brand | SKILLBOX |
| Product/Service | "UX DESIGN." ONLINE COURSE BY SKILLBOX & MICHAEL JANDA |
| Category |
D04. Social Behaviour & Cultural Insight |
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Entrant
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POSSIBLE MOSCOW, RUSSIA
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Idea Creation
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POSSIBLE MOSCOW, RUSSIA
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Media Placement
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POSSIBLE MOSCOW, RUSSIA
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PR
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POSSIBLE MOSCOW, RUSSIA
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Production
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POSSIBLE MOSCOW, RUSSIA
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Production 2
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SKILLBOX Moscow, RUSSIA
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Additional Company
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LUCKY SITE Moscow, RUSSIA
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Credits
| Vlad Sitnikov |
Possible Moscow |
CCO |
| Artem Filimonov |
Possible Moscow |
Creative Director |
| Fedor Nozdrin |
Possible Moscow |
Art Director |
| Ksenia Boyarkina |
Possible Moscow |
Senior Digital Producer |
| Rezeda Lutfullina |
Possible Moscow |
Junior Digital Producer |
| Oleg Pesochinsky |
Skillbox |
Head of Video Production |
| Timur Khamidulin |
Skillbox |
Director-?ameraman |
| Victoria Sysoeva |
Skillbox |
Special Projects Producer |
| Kirill Kosobok |
Skillbox |
Sound Mixing / Mastering |
| Konstantin Novikov |
Struttura |
Motion Graphic Designer |
Please tell us about the social behaviour and / or cultural insights that inspired your campaign
One of the frequent topics in the modern media is that in some jobs artificial intelligence will soon fully replace humans. Well-known publications (Forbes, Inc., futurism.com) write about it, opinion leaders have debates about it and scientists carry out research. We drew inspiration from the works of two researchers from Oxford University – The Future of Employment: How susceptible are jobs to computerisation, Carl Benedikt Frey and Michael Osbourne – and the website https://willrobotstakemyjob.com/