| Title | JÄTTIS UNICORN |
| Brand | UNILEVER FINLAND |
| Product/Service | ICE CREAM |
| Category |
A01. Fast Moving Consumer Goods |
|
Entrant
|
NORD DDB Helsinki, FINLAND
|
|
Idea Creation
|
NORD DDB Helsinki, FINLAND
|
|
Media Placement
|
MINDSHARE Helsinki, FINLAND
|
|
Production
|
SIMELIUS SIMELIUS Raisio, FINLAND
|
Credits
| Lauri Vassinen |
NORD DDB Helsinki |
Creative Director / CEO |
| Kalle Wallin |
NORD DDB Helsinki |
ACD / Art Director |
| Jukka Hannula |
NORD DDB Helsinki |
Graphic Designer |
| Minttu Aarniovuori |
NORD DDB Helsinki |
Planner |
| Elina Hämäläinen |
NORD DDB Helsinki |
Project Director |
| Simelius Simelius |
Simelius simelius |
Photographer |
| Juha-Pekka Palmulaakso |
Simelius simelius |
Set Designer |
| Meri Milash |
Simelius simelius |
Styling |
| Meliina Savela |
Simelius simelius |
Make up and hair |
Cultural / Context information for the jury
Finns are the most enthusiastic ice cream eaters of Europe as they consume annually 14 litres per capita. Competition of market share is fierce and fought with the help of new product launches.
When the Unilever-owned ice cream brand Ingman was planning the launch of its new unicorn-themed ice cream to celebrate its 40th birthday, Jättis Unicorn, for summer 2019, the brand wanted to avoid the magical cone being profiled as something just for little girls. The new product was introduced with a fresh campaign where glitter and rainbows are replaced with edge and street-cred by playing with the striking visual similarity between the unicorn’s horn and the ice cream cone.