2019 Print & Publishing

SURVIVORS

TitleSURVIVORS
BrandGULAG HISTORY MUSEUM
Product/ServiceGULAG HISTORY MUSEUM
Category C02. Publications for Good
Entrant BBDO Moscow, RUSSIA
Idea Creation BBDO Moscow, RUSSIA
Media Placement MEDIACOM Moscow, RUSSIA
PR MINT Moscow, RUSSIA
PR 2 CROS Moscow, RUSSIA
Production PIC-O-MATIC Moscow, RUSSIA
Production 2 DIGITAL LAB Moscow, RUSSIA
Credits
Name Company Position
Sergey Kozhevnikov BBDO Russia Group Creative Director
Nikolay Megvelidze BBDO Russia Group Chief Creative Officer
Anastasia Kharitonova BBDO Russia Group Art Director
Olga Lakhnova BBDO Russia Group Copywriter
Eldar Selimov BBDO Russia Group Art Director
Constantin Chirkov BBDO Russia Group Illustrator
Dmitriy Osetrov BBDO Russia Group Illustrator
Aleksandra Spiridonova BBDO Russia Group Account Manager
Anastasia Danilova Pic-o-matic Illustrator
Sofiya Yelovikova Pic-o-matic Illustrator
Anna Stadinchuk GULAG History Museum Deputy Director for development
Daria Vinokurova GULAG History Museum Graphic Designer
Timur Bulgakov GULAG History Museum Script writer
Tatiana Polyanskaya GULAG History Museum Senior Researcher
Nina Mikheeva GULAG History Museum PR specialist
Sergey Vereykin Mint BBDO Group Chief Executive Officer
Karolina Gladkova Mint BBDO Group Senior Project Manager
Sofia Savelyeva Mint BBDO Group Account Director
Aleksandr Kurbanov Mint BBDO Group Assistant
Diana Raditsa CROS Account Manager
Tatyana Hildebrandt CrosDigital Account Director
Rodion Tarasov CrosDigital Creative Director
Anton Grigoriev CrosDigital Agency Producer
Ekaterina Moskvina Digital Lab Producer
Anton Kuchin Digital Lab Director
Lily Kechina BBDO Russia Group Creative Awards Director

Cultural / Context information for the jury

The GULAG History Museum exhibits items picturing the history of the GULAG forced labor camp system. It served as an instrument of state political repression in the Soviet Union in the 1930s-50s. Nearly 20 million people were imprisoned in GULAG camps over these years, and 2 million died there. Decades passed, but being the darkest periods in Soviet history the GULAG years still cast a shadow over modern era because children of repressed victims are still alive and so is the tragedy itself. In spite of this, the topic has nearly no coverage in mass media, and authorities also prefer to keep silent. Some people even think that GULAG is a mystification, and just half of young people know of mass repressions in the Soviet Union. Russians are forgetting about GULAG.

Translation. Provide a full English translation of any text.

Survivors. An abstract from the collection of graphic novels. Biography of Elena Markova It’s winter of 1943. Hospital staff asked me to apply to the German employment service and get ID documents for Red Army operatives working undercover. I managed to get documents and save everyone. You’re safe now. When the city was liberated, I was sentenced to 15 years of camp labor for cooperation with the enemy. In response to her plea for help, mother received a letter from the hospital director. Hello! Dear V.M., I’m very glad to receive a letter from you. Thank you so much. It’s really unfortunate that Elena got into this difficult situation that now caused her to …(text omission)… depends on her dedication where she will definitely prove herself thanks to her talent and prudence, and she will make up for the mistake that she’s made. In part, I owe my life to Elena. Thank you for your time, I do appreciate it. Before being ferried off to the North, I was allowed to see mother one more time. I got into the labor section in Vorkuta to work in coal mines. I tried resisting the routine turning one into a soulless creature. Men worked in the mine face, while the coal carts, weighing nearly a ton, were pushed by women. Someone was run over and died almost every day. The camp management was shocked that women in the camp were deciding to give birth. When the number of little inmates increased, a separate barrack had to be allocated for them, and I became their teacher. I wrote to mother that she should send some children books. They helped children to take a step beyond the barbed wire with their mind’s eye. The camp management was shocked that women in the camp were deciding to give birth. When the number of little inmates increased, a separate barrack had to be allocated for them, and I became their teacher. I wrote to mother that she should send some children books. They helped children to take a step beyond the barbed wire with their mind’s eye. Before being sent to foster homes, the camp management allowed them to be photographed. That’s how I got a picture of my pupils. When the children were lined up to be taken away, their mothers rushed to them, screaming. The guards had to forcibly separate them and carry them off in her arms. In late 1953 I got released on parole, but I were to live to the North of the Arctic circle indefinitely. That ruined my dream of seeing my mother again! When I finally saw my relatives after 17 years of separation, mother gave me the letters containing my verses that were illegally smuggled from the camp. In pitch-black darkness We sought to see light To remain afloat And stay human Despite “I just can’t!” PRISON SETTLEMENTS AND EXILEMENT 6,000,000 people, representatives from 61 nationalities, faced forced resettlement.