| Title | SEA SHEPHERD |
| Brand | SEA SHEPHERD |
| Product/Service | PROTECT SEALIFE |
| Category |
B02. Innovative Use of Print |
|
Entrant
|
SERVICEPLAN SUISSE Zürich, SWITZERLAND
|
|
Idea Creation
|
SERVICEPLAN SUISSE Zürich, SWITZERLAND
|
Credits
| Raul Serrat |
Serviceplan Suisse AG |
Executive Creative Director |
| Michael Kathe |
Serviceplan Suisse AG |
Creative Director |
| Nicolas Vontobel |
Serviceplan Suisse AG |
Creative Direction |
| Hanning Beland |
Serviceplan Suisse AG |
Art Director |
| Terence Fuchs |
Serviceplan Suisse AG |
Graphic Designer |
| Jehmsei Keo |
Serviceplan Suisse AG |
Copywriter |
| Andy Schmid |
Freelance |
Photographer |
| Richard Barnden |
Freelance |
Photographer |
| Dominic Häuptli |
Serviceplan Suisse AG |
Account Director |
| Nathalie Jakober |
Serviceplan Suisse AG |
Art Buyer |
Cultural / Context information for the jury
The Sea Shepherd Conservation Society (SSCS) is a non-profit organization that seeks to protect and preserve the oceans’ marine life and ecosystems.
Explain how the work innovatively used the print / publishing medium.
Failure to act against the threats to endangered species will result in their disappearance. To give new meaning to this oft-repeated fact, we turned the limitations of printing on stapled magazines and newspapers into a powerful visual element across pairs of adjacent print adverts. These presented iconic sea creatures whose forms were apparently obscured by the obligatory blank, white space of the centerfold between the two panels.