SAVING LIVES WITH A LIVE PRINT AD
| Title | SAVING LIVES WITH A LIVE PRINT AD |
| Brand | PINK RIBBON |
| Product/Service | PINK RIBBON |
| Category |
C02. Publications for Good |
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Entrant
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MORTIERBRIGADE Brussels, BELGIUM
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Idea Creation
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MORTIERBRIGADE Brussels, BELGIUM
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Media Placement
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MORTIERBRIGADE Brussels, BELGIUM
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Credits
| Joost / Philippe / Jens Berends / De Ceuster / Mortier |
mortierbrigade |
creative directors |
| Frederic Zouag |
mortierbrigade |
art director |
| Nicolas Gaspart |
mortierbrigade |
copywriter |
Cultural / Context information for the jury
In Belgium, 1 in every 9 women will be diagnosed with breast cancer in their lifetime. In an effort to raise awareness on breast cancer, Pink Ribbon brought this statistic to life. In a full-page print ad on the last page of Belgium’s biggest newspaper, they assembled the faces of the 23 women who featured in the newspaper’s articles. They showed that 2 of these women would get cancer according to statistics. The print ad went live by putting human faces on an otherwise distant statistic. The result is. that you realize that the women you just read about are facing a real danger - just like all women. The print ad was made overnight, after the news articles were chosen and right before the newspaper went on press.