2019 Print & Publishing

HIGHLIGHT THE REMARKABLE

Short List
ClientSTABILO INTERNATIONAL GMBH
Category D04. Social Behaviour & Cultural Insight
TitleHIGHLIGHT THE REMARKABLE
Product/ServiceSTABILO BOSS HIGHLIGHTER PEN
Entrant DDB DÜSSELDORF, GERMANY
Idea Creation DDB DÜSSELDORF, GERMANY
PR DDB DÜSSELDORF, GERMANY
Credits
Name Company Position
Dennis May DDB Group Germany Chief Creative Officer
Kristine Holzhausen DDB Group Germany Executive Creative Director
Stefan Rehne DDB Group Germany Executive Creative Director
Vera Ickert DDB Group Germany Senior Art Director
Teresa Berude DDB Group Germany Senior Copywriter
Mona Elobeid DDB Group Germany Managing Director
Philipp Starck DDB Group Germany Account Director
Malte Kraft DDB Group Germany Junior Account Manager
Kathrin Stenger DDB Group Germany Art Director
Stefan Kranefeld Stefan Kranefeld Imaging Post Production

Please tell us about the social behaviour and / or cultural insights that inspired your campaign

The debate on gender equality reached a new global climax. Discrimination is one half of the narrative, disregarded female triumphs are the other. All too often in history women were upstaged, their work and success not mentioned. So, they never appeared in the collective awareness – unlike their male counterparts. That's why we thought about how we could rightfully participate in order to add something meaningful to the gender equality debate.