SIREN TEST

ClientAMNESTY INTERNATIONAL
Category C02. Sound Design
TitleSIREN TEST
Product/ServiceRADIO COMMERCIAL (AUDIO ONLY)
Entrant AMNESTY INTERNATIONAL Zurich, SWITZERLAND
Idea Creation JUNG VON MATT/LIMMAT Zürich, SWITZERLAND
Media Placement JUNG VON MATT/LIMMAT Zürich, SWITZERLAND
PR JUNG VON MATT/LIMMAT Zürich, SWITZERLAND
Production JUNG VON MATT/LIMMAT Zürich, SWITZERLAND
Additional Company RADIO 24 Zurich, SWITZERLAND
Credits
Name Company Position
Dennis Lueck Jung von Matt/Limmat Chief Creative Officer
Lorenz Clormann Jung von Matt/Limmat Creative Director
Frederik Dreier Jung von Matt/Limmat Texter
Sabrina Izumi Jung von Matt/Limmat Project Manager / Consultant
Fernando Gort Jung von Matt/Limmat Consultant

View Script

Write a short summary of what happens in the radio or audio execution or campaign.

While alarm sirens were being tested across Switzerland, live sounds of war from Yemen were also being broadcast on Radio 24 and at promotional stands. The transmission ended with a special broadcast on the topic, including an appeal for donations to support the work of Amnesty International in protecting the civil population in Yemen.

Cultural / Context information for the jury

In case of an alarm, the Swiss are requested to turn on the radio for further information. Despite 200 years of peace in Switzerland, the alarm sirens are tested every year to see whether they still work. At the same time, homes, schools, and hospitals in Yemen are being destroyed without warning during air attacks since March 25, 2015. Yet the conflict is disappearing more and more from the Swiss consciousness.

Script. Provide the full radio advert script in English.

While we test our sirens in times of peace, in Yemen bombs are falling without a prior warning. Those bombs are delivered from around the world and they also hit schools, hospitals and residental buildings without a prior warning. We at Amnesty International are fighting for the human rights and against arms deliveries for the war in Yemen. You can help us protecting the civilian population at amnesty.ch/alarm.