MEMORIALS OF AMSTERDAM

ClientAMSTERDAMS 4 EN 5 MEI COMITÉ
Category A07. Not-for-profit / Charity / Governemt
TitleMEMORIALS OF AMSTERDAM
Product/ServiceMEMORIALS OF AMSTERDAM
Entrant BIG ORANGE Amsterdam, THE NETHERLANDS
Idea Creation N=5 Amsterdam, THE NETHERLANDS
Media Placement JCDECAUX Amsterdam, THE NETHERLANDS
Media Placement 2 KINETIC WORLDWIDE NETHERLANDS Amsterdam, THE NETHERLANDS
PR KOOLHOVEN & PARTNERS Amsterdam, THE NETHERLANDS
Production EGOTRIBE Amsterdam, THE NETHERLANDS
Production 2 BIG ORANGE Amsterdam, THE NETHERLANDS
Additional Company NATIONAAL COMITé 4 EN 5 MEI Amsterdam, THE NETHERLANDS
Credits
Name Company Position
Vincent de Koning Big Orange - The Audio Agency Partner & Creative Director
Jolien Neperus Big Orange - The Audio Agency Production Manager
Jesse Moes N=5 Junior Creative
Tom Rentmeester N=5 Junior Creative
Marlou Wirken N=5 Junior Creative
Renoud Netjes N=5 Creative
Olaf van der Geld N=5 Creative Director
Noortje Hulshof N=5 Junior Designer
Nando Vos N=5 Designer
Tisha Hoppenbrouwers N=5 Online Producer
Casper Reus N=5 Traffic-art buy-producer
Sander de Heer N/A Voice-Over Artist

View Script

Write a short summary of what happens in the radio or audio execution or campaign.

Advertisements on Digital billboards in the centre of Amsterdam were silenced and turned into respectful interactive monuments to the fallen of WWII. Each screen pays tribute to a brave individual who fought for our freedom, and gives you access to a unique recording of their story. Every billboard has a different story, a story that took place during the war, and happend exactly at the point where the screen is standing. Each story comes to life as an immersive 3D sound experience. The narrative is third-person perspective. 3D sound design places the story around the listener in the exact GPS location, surrounding the listeners, so they really feel the events unfolding. The music ensures recognisability in the prologue and epilogue of each story and adds an extra emotional layer to the stories without over dramatising it. Staying true to the people and their stories.

Cultural / Context information for the jury

May 4th. Remembrance Day. The people of the Netherlands honour those who fell during the Second World War with a day full of solemn ceremonies. At 20:00, people stop what they’re doing to quietly contemplate the events of 80 years ago.

Script. Provide the full radio advert script in English.

#1 The Woman Who Crossed No Man’s Land Central Station, 7th of May 1945. The ceasefire was declared in the Netherlands two days ago, but at Amsterdam’s Central Station, the battle rages on. A group of SS Stormtroopers is holed up in the Victoria Hotel, shooting at Dutch units on the other side of the square. The situation is deteriorating rapidly. Both sides have been ordered to lay down their arms, but there’s a problem: communications are down. There’s only one way to put an end to this lethal standoff. Someone has to pass on the command. A Dutch motorcycle courier tries to get through, but is hit and crashes into the hotel. Then another messenger is struck and killed by a German bullet. It falls to Isa Baschwitz, a 25-year old resistance fighter of German-Jewish descent, to undertake this dangerous mission. She buttons up her white nurse’s coat and steps out of the station into no man’s land. As she crosses the square, adrenaline coursing through her veins, a bullet whizzes past, barely missing her head. Another shot strikes the ground right by her feet. The Dutch Commanding Officer later reports: “The successful resolution of the negotiations was down to the determined and courageous actions of courier Isa Baschwitz. In spite of the significant threat to her own life, she did not shrink from the task of establishing lines of communication.” Isa delivers the message, and survives the confrontation. After the war, she receives an award for her bravery. In memory of Isa Baschwitz and those who died in the firefight. In times of despair, people fought for freedom on this very spot. Remember this story. Remember this place.