LIFE STORIES

ClientNÜRNBERGER INSURANCE
Category C04. Casting & Performance
TitleLIFE STORIES
Product/ServiceNÜRNBERGER INSURANCE
Entrant DDB BERLIN, GERMANY
Idea Creation DDB BERLIN, GERMANY
Production HESSE STUDIOS Berlin, GERMANY
Credits
Name Company Position
Dennis May DDB Group Germany Chief Creative Officer
Jan Harbeck DDB Group Germany Managing Creative Director
David Mously DDB Group Germany Managing Creative Director
Nikolai Diepenbrock DDB Group Germany Creative Director
David Unger DDB Group Germany Senior Copywriter
Tobias Natterer DDB Group Germany Copywriter
Rowan El-Goweiny DDB Group Germany Junior Copywriter
Kerstin Sönnichsen DDB Group Germany Management Supervisor
Kathrin Jesse DDB Group Germany Executive Strategy Director
Ludwig Berndl / Copy & Speaker

View Script

Write a short summary of what happens in the radio or audio execution or campaign.

Life is strange sometimes. It can take a lot of turns and no one can really predict what’s going to happen next. Fortunately, the Nuremberg Insurance Company always keeps you covered, no matter what path life takes. With the radio spot “Rio” we unfold a different unexpected life story, that yet remain insured.

Script. Provide the full radio advert script in English.

“The story goes something like this:​ You go on holidays to Rimini ... to Rio. Yes, last minute ...​ ​ And there you meet a girl ... from Ipanema. Errr ... from E ... East Germany.​ ​ And ... ​ ​ ... you never see her again...​ ​ ... no, it's marriage, on the spot. Bam!​ ​ And a child... two, three... err... five! Five at a time. That is rare.​ ​ Puts you in the news.​ ​ Another woman falls in love with your picture.​ ​ Your wife moves out. No! They both stay. Sharing is caring ...​ ​ The new woman comes with three teenage sons ... and a daught ...a dog.​ ​ And the sons skyrocket as a band. ​ ​ No, wait, ... it's the DOG who becomes famous.​ ​ And for him, you give up your career as surfing instructor ... errr ... driving! State certified driving instructor ... that's what you have become...​ ​ And ... in the end, it all turns out ... somehow ... good ... I guess...​ ​ VO:​ “Wherever life may take you – we keep you covered.​ ​ NÜRNBERG insurance company.