WAVES

Short List
ClientGREENPEACE
Category A07. Not-for-profit / Charity / Governemt
TitleWAVES
Product/ServiceGREENPEACE
Entrant DDB BUDAPEST, HUNGARY
Idea Creation DDB BUDAPEST, HUNGARY
Media Placement OMD HUNGARY Budapest, HUNGARY
Production DDB BUDAPEST, HUNGARY
Credits
Name Company Position
Karolina Galacz DDB Budapest Creative Director
Zsolt Balogh DDB Budapest Creative Director
Emese Gillotte DDB Budapest Senior Art Director
Dorottya Tóth DDB Budapest Senior Copywriter
Zsófia Maul DDB Budapest Agency Producer
Alexandra Kemenyiczki DDB Budapest Agency Producer
Sarolta Gál DDB Budapest Strategy Director
Dávid Lukács davidlukacs Director Of Photography
Ábris Gryllus abrisgryllus Sound Designer

View Script

Write a short summary of what happens in the radio or audio execution or campaign.

We hear the sounds of beach waves. Then the Narrator reveals that these sounds were not sounds created by the sea, but created to imitate the waves of the sea, produced using nothing but plastic objects. This is how we bring home the message that it's getting harder and harder to tell apart the sea from plastic trash.

Script. Provide the full radio advert script in English.

[Wave sounds] NARRATOR The sounds you just heard were not made by the ocean, but by plastic waste. Because it’s getting harder and harder to tell them apart. Help us clean the ocean at greenpeace.org.

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

The Eurobest Awards is the benchmark for creative and effective branded communications in Europe.

For the past 32 years Eurobest has set the bar for Europe's creative communications industry, enabling those who push the possibilities of creativity to compete locally and be recognized globally.

Find out what's new in 2020

Juries announced

The names of the jurors for Eurobest Awards 2020 have been announced. All leaders in their respective fields, they encompass a wealth of creative expertise, skill and talent.

This year, our jurors will be judging the work online. We're adapting our robust and rigorous judging system to an online environment, while retaining our commitment to inclusivity and in-depth debate. As always, the work will be given the time, recognition and platform it deserves.

See the Juries

Get the Eurobest Evolving Trends Report

Full of useful insights and commentary, the Eurobest 2020 Evolving Trends Report revisits five key trends in creativity that emerged in 2019. With predictions from 2019 Jury Presidents and opinions on last year's winning work, we ask, “Where were we then? And what’s next?” across five key areas.