WAVES

Short List
ClientGREENPEACE
Category A07. Not-for-profit / Charity / Governemt
TitleWAVES
Product/ServiceGREENPEACE
Entrant DDB BUDAPEST, HUNGARY
Idea Creation DDB BUDAPEST, HUNGARY
Media Placement OMD HUNGARY Budapest, HUNGARY
Production DDB BUDAPEST, HUNGARY
Credits
Name Company Position
Karolina Galacz DDB Budapest Creative Director
Zsolt Balogh DDB Budapest Creative Director
Emese Gillotte DDB Budapest Senior Art Director
Dorottya Tóth DDB Budapest Senior Copywriter
Zsófia Maul DDB Budapest Agency Producer
Alexandra Kemenyiczki DDB Budapest Agency Producer
Sarolta Gál DDB Budapest Strategy Director
Dávid Lukács davidlukacs Director Of Photography
Ábris Gryllus abrisgryllus Sound Designer

View Script

Write a short summary of what happens in the radio or audio execution or campaign.

We hear the sounds of beach waves. Then the Narrator reveals that these sounds were not sounds created by the sea, but created to imitate the waves of the sea, produced using nothing but plastic objects. This is how we bring home the message that it's getting harder and harder to tell apart the sea from plastic trash.

Script. Provide the full radio advert script in English.

[Wave sounds] NARRATOR The sounds you just heard were not made by the ocean, but by plastic waste. Because it’s getting harder and harder to tell them apart. Help us clean the ocean at greenpeace.org.