2019 Radio & Audio
|Category||A07. Not-for-profit / Charity / Governemt|
|Entrant||DDB BUDAPEST, HUNGARY|
|Idea Creation||DDB BUDAPEST, HUNGARY|
|Media Placement||OMD HUNGARY Budapest, HUNGARY|
|Production||DDB BUDAPEST, HUNGARY|
|Karolina Galacz||DDB Budapest||Creative Director|
|Zsolt Balogh||DDB Budapest||Creative Director|
|Emese Gillotte||DDB Budapest||Senior Art Director|
|Dorottya Tóth||DDB Budapest||Senior Copywriter|
|Zsófia Maul||DDB Budapest||Agency Producer|
|Alexandra Kemenyiczki||DDB Budapest||Agency Producer|
|Sarolta Gál||DDB Budapest||Strategy Director|
|Dávid Lukács||davidlukacs||Director Of Photography|
|Ábris Gryllus||abrisgryllus||Sound Designer|
Write a short summary of what happens in the radio or audio execution or campaign.We hear the sounds of beach waves. Then the Narrator reveals that these sounds were not sounds created by the sea, but created to imitate the waves of the sea, produced using nothing but plastic objects. This is how we bring home the message that it's getting harder and harder to tell apart the sea from plastic trash.
Script. Provide the full radio advert script in English.[Wave sounds] NARRATOR The sounds you just heard were not made by the ocean, but by plastic waste. Because it’s getting harder and harder to tell them apart. Help us clean the ocean at greenpeace.org.
Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work.
The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.
PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.