| Title | CASHMERE |
| Brand | NÜRNBERGER INSURANCE |
| Product/Service | NÜRNBERGER INSURANCE |
| Category |
A06. Consumer Services/Business to Business |
|
Entrant
|
DDB BERLIN, GERMANY
|
|
Idea Creation
|
DDB BERLIN, GERMANY
|
|
Production
|
HESSE STUDIOS Berlin, GERMANY
|
Credits
| Dennis May |
DDB Group Germany |
Chief Creative Officer |
| Jan Harbeck |
DDB Group Germany |
Managing Creative Director |
| David Mously |
DDB Group Germany |
Managing Creative Director |
| Nikolai Diepenbrock |
DDB Group Germany |
Creative Director |
| David Unger |
DDB Group Germany |
Senior Copywriter |
| Tobias Natterer |
DDB Group Germany |
Copywriter |
| Rowan El-Goweiny |
DDB Group Germany |
Junior Copywriter |
| Kerstin Sönnichsen |
DDB Group Germany |
Management Supervisor |
| Kathrin Jesse |
DDB Group Germany |
Executive Strategy Director |
| Ludwig Berndl |
/ |
Copy & Speaker |
View Script
Write a short summary of what happens in the radio or audio execution or campaign.
Life is strange sometimes. It can take a lot of turns and no one can really predict what’s going to happen next. Fortunately, the Nuremberg Insurance Company always keeps you covered, no matter what path life takes. With the radio spots “Rio”, “Cashmere” and “Shelf” we unfold three different unexpected life stories, that yet remain insured.
Script. Provide the full radio advert script in English.
“The plot is simple:
At school you're great ... you're okay... no, you're hopeless, actually ... you quit ... and …
… Instead, you start a … start-up ... a political party... a religion!
That. A new world religion.
But, without a god. … Is that possible? Now it is.
However, only until the Pope ... the Dalai Lama ... your MUM says: stop it! There is enough of that.
And you say: okay.
But still, you want more ... cash... more cashmere, yes, cashmere-goats ... errr ... rabbits. Cashmere-rabbits.
You found ... you invented these yourself, during your internship at the zoo ... at that genetical engineering company ... aah, we'll skip that chapter...
Anyhow, you have this cashmere-rabbit farm in the Himalaya... him... ham... Hamburg! Just outside Hamburg ...
... and from there... ah, we'll see...
VO:
“Wherever life may take you – we keep you covered.
NÜRNBERG insurance company.