CASHMERE

ClientNÜRNBERGER INSURANCE
Category A06. Consumer Services/Business to Business
TitleCASHMERE
Product/ServiceNÜRNBERGER INSURANCE
Entrant DDB BERLIN, GERMANY
Idea Creation DDB BERLIN, GERMANY
Production HESSE STUDIOS Berlin, GERMANY
Credits
Name Company Position
Dennis May DDB Group Germany Chief Creative Officer
Jan Harbeck DDB Group Germany Managing Creative Director
David Mously DDB Group Germany Managing Creative Director
Nikolai Diepenbrock DDB Group Germany Creative Director
David Unger DDB Group Germany Senior Copywriter
Tobias Natterer DDB Group Germany Copywriter
Rowan El-Goweiny DDB Group Germany Junior Copywriter
Kerstin Sönnichsen DDB Group Germany Management Supervisor
Kathrin Jesse DDB Group Germany Executive Strategy Director
Ludwig Berndl / Copy & Speaker

View Script

Write a short summary of what happens in the radio or audio execution or campaign.

Life is strange sometimes. It can take a lot of turns and no one can really predict what’s going to happen next. Fortunately, the Nuremberg Insurance Company always keeps you covered, no matter what path life takes. With the radio spots “Rio”, “Cashmere” and “Shelf” we unfold three different unexpected life stories, that yet remain insured.

Script. Provide the full radio advert script in English.

“The plot is simple: At school you're great ... you're okay... no, you're hopeless, actually ... you quit ... and … … Instead, you start a … start-up ... a political party... a religion! That. A new world religion. But, without a god. … Is that possible? Now it is. However, only until the Pope ... the Dalai Lama ... your MUM says: stop it! There is enough of that. And you say: okay. But still, you want more ... cash... more cashmere, yes, cashmere-goats ... errr ... rabbits. Cashmere-rabbits. You found ... you invented these yourself, during your internship at the zoo ... at that genetical engineering company ... aah, we'll skip that chapter... Anyhow, you have this cashmere-rabbit farm in the Himalaya... him... ham... Hamburg! Just outside Hamburg ... ... and from there... ah, we'll see... VO: “Wherever life may take you – we keep you covered. NÜRNBERG insurance company.