SHELF

ClientNÜRNBERGER INSURANCE
Category A06. Consumer Services/Business to Business
TitleSHELF
Product/ServiceNÜRNBERGER INSURANCE
Entrant DDB BERLIN, GERMANY
Idea Creation DDB BERLIN, GERMANY
Production HESSE STUDIOS Berlin, GERMANY
Credits
Name Company Position
Dennis May DDB Group Germany Chief Creative Officer
Jan Harbeck DDB Group Germany Managing Creative Director
David Mously DDB Group Germany Managing Creative Director
Nikolai Diepenbrock DDB Group Germany Creative Director
David Unger DDB Group Germany Senior Copywriter
Tobias Natterer DDB Group Germany Copywriter
Rowan El-Goweiny DDB Group Germany Junior Copywriter
Kerstin Sönnichsen DDB Group Germany Management Supervisor
Kathrin Jesse DDB Group Germany Executive Strategy Director
Ludwig Berndl / Copy & Speaker

View Script

Write a short summary of what happens in the radio or audio execution or campaign.

Life is strange sometimes. It can take a lot of turns and no one can really predict what’s going to happen next. Fortunately, the Nuremberg Insurance Company always keeps you covered, no matter what path life takes. With the radio spots “Rio”, “Cashmere” and “Shelf” we unfold three different unexpected life stories, that yet remain insured.

Script. Provide the full radio advert script in English.

“Yes, I can tell you what happens... it's... At the age of three, … four…your parents give you a tricycle ... bicycle ... a hoola-hoop thing ... ring... And you train, train, train, train ... ... and then, you go to the German... the WORLD Championships ... ... of Darts. Yes. Because you had been born in the wrong body and now it's Julian and not Julia anymore ... So, you prefer Darts... err… maths … ... because figures are just your thing ... ... you think. Until you find out that it's actually letters. Because your debut novel is a total succe ... failure. Sorry. All the books stacked in your home. And you need new bookshelves. And you invent a new bookshelf, the Wully... no! Willy shelf... ... which becomes THE next big thing. And after so far everything has been floating rather uneventfully, there are now some major changes around the bend ... ... errr... VO: “Wherever life may take you – we keep you covered. NÜRNBERG insurance company.