Short List
Category A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Production STUDIO FUNK Hamburg, GERMANY
Additional Company DEUTSCHE LUFTHANSA Frankfurt, GERMANY
Name Company Position
Benita Struve Deutsche Lufthansa AG Head of Marketing
Claudia Dreismann Deutsche Lufthansa AG Head of Marketing
Fabian Frese Kolle Rebbe GmbH Chief Creative Officer/Copywriter/Director
Christian Meyer Kolle Rebbe GmbH Creative Director
Niklas Tremmel Kolle Rebbe GmbH Account Manager
Oscar Engelhardt Kolle Rebbe GmbH Copywriter/Director
Torsten Hennings Studio Funk Hamburg Audio Engineer/Director
Henry Sargeant Freelance Speaker
Vanida Karun Freelance Speaker

View Script

Write a short summary of what happens in the radio or audio execution or campaign.

The good thing about a long flight: you can relax for a few hours. The bad thing about it: you are completely cut off from the outside world. Because on many transcontinental flights there is still no reliable WIFI on board. Lufthansa FlyNet, Lufthansa’s fast on-board WIFI, offers all passengers on long-distance flights the opportunity to be available at all times – even above the clouds. In this radio commercial we experience the human disasters that occur on the ground, while the affected person in the air doesn't notice anything about them. A minute-by-minute time protocol gradually describes the events that lead to a young man questioning his own origins and emigrating to Spain, after a fatal typing mistake by his father. However, the father doesn't notice anything on the plane. Only after switching on his phone after landing he realizes that a lot can happen in 6 hours.

Script. Provide the full radio advert script in English.

Commercial: “Father” 7:45 As he boards his flight, Mr. Weaver responds to a text from his son. Autocorrect replaces the words “sure either” with “your father.” 8:01 John Weaver receives the text: “I’m not your father.” 8:25 John frantically looks for his birth certificate. 8:49 The birth certificate is nowhere to be found. But John does find pictures of his mom and her college boyfriend Enrique, from Spain. 9:25 Enrique Fulgencio Hernández has an incoming call from overseas. 10:14 After an intense talk with his wife, Senor Hernández accepts paternity without reservation. 10:20 John now wants to be called “Juan”. 12:01 In a small village in Catalonia, the midday prayers are dedicated to el hijo perdido – the lost son. 1:32 Mr. Weaver lands and turns on his phone and sees 82 messages from his son. He then spots Juan boarding a flight bound for Barcelona. (Off:) A lot can happen in six hours. With Lufthansa FlyNet, you don’t miss anything – even while above the clouds. Say yes to the world. Lufthansa.