ROAD TALES

ClientVOLKSWAGEN
Category A03. Durable Consumer Goods including Automotive
TitleROAD TALES
Product/ServiceVOLKSWAGEN ROAD TALES
Entrant ISOBAR Amsterdam, THE NETHERLANDS
Idea Creation ACHTUNG!mcgarrybowen Amsterdam, THE NETHERLANDS
Production ISOBAR Amsterdam, THE NETHERLANDS
Production 2 ROBOT KITTENS Hilversum, THE NETHERLANDS
Production 3 BIG ORANGE Amsterdam, THE NETHERLANDS
Production 4 ROUNDTRIP Amsterdam, THE NETHERLANDS
Production 5 SINCE '88 Amsterdam, THE NETHERLANDS
Credits
Name Company Position
Mervyn Ten Dam ACHTUNG! mcgarrybowen Executive Creative Director
Daniel Sytsma ACHTUNG! mcgarrybowen Executive Creative Director
Samyr Souen ACHTUNG! mcgarrybowen Creative Director
Kika Douglas ACHTUNG! mcgarrybowen Creative Director
Wilmar Versprille ACHTUNG! mcgarrybowen Senior Creative
Matthijs Groos ACHTUNG! mcgarrybowen Senior Creative
Lieve Eek ACHTUNG! mcgarrybowen Junior Creative
Dirk Jan de Krom ACHTUNG! mcgarrybowen Account Manager
Boris Nihom ACHTUNG! mcgarrybowen Strategy Director
Gerben van der Zwaard ACHTUNG! mcgarrybowen Strategy
Sam van der Zanden ACHTUNG! mcgarrybowen Head of Production
Souraya El-Far ACHTUNG! mcgarrybowen Content Producer
Kim Do ACHTUNG! mcgarrybowen Digital Producer
Joost Huver ACHTUNG! mcgarrybowen Designer
Jack McAuliffe ACHTUNG! mcgarrybowen Designer
Roy van Dijk ACHTUNG! mcgarrybowen Design Director
Falco Negenman ACHTUNG! mcgarrybowen UX Design
Mario Niveo Freelance Illustrator
Joke van Leeuwen Freelance Writer
Daan Remmerts de Vries Freelance Writer
Babette van Veen Freelance Writer
Herman van Veen Freelance Writer
Wilmar Versprille ACHTUNG! mcgarrybowen Writer
Matthijs Groos ACHTUNG! mcgarrybowen Writer

View Script

Write a short summary of what happens in the radio or audio execution or campaign.

Road Tales are location-based audiobooks that transform ordinary highways into magical tales. Volkswagen partnered with the CPNB (Dutch books authority) to develop 4 children’s stories. Each story is unique, as road objects like windmills, bridges and lakes become story elements. Parents can play the interactive stories through the car’s sound system and then put the phone away. The main goal of the app is to make children curious about looking outside again as they ride in the car, but also to give parents a good alternative for the use of screens. We worked with several illustrators and award-winning children’s book writers to make the experience feel both innovative ánd handcrafted. This way, we made sure the app felt more like magic than just a smart tech system: qualitative children's books, rather than just an ad campaign. And that's crucial if you want to grab kids’ undivided attention.

Script. Provide the full radio advert script in English.

---