GERMAN POP HIT

ClientIKEA DEUTSCHLAND GMBH & CO. KG
Category C02. Sound Design
TitleGERMAN POP HIT
Product/ServiceIKEA ASSEMBLY SERVICE
Entrant GRABARZ & PARTNER Hamburg, GERMANY
Idea Creation GRABARZ & PARTNER Hamburg, GERMANY
Production STUDIO FUNK Hamburg, GERMANY
Production 2 KIDS IN A CANDY STORE Dusseldorf, GERMANY
Additional Company IKEA GERMANY Hofheim-Wallau, GERMANY
Credits
Name Company Position
Ralf Heuel Grabarz & Partner Chief Creative Officer
Roman Jonsson Grabarz & Partner Group CD
Julijus Rebic Grabarz & Partner Group CD
Dominique Bremer Grabarz & Partner Account Manager
Judith Uhrlau Grabarz & Partner Agency Producer
Roman Jonsson Grabarz & Partner Group CD
Julijus Rebic Grabarz & Partner Group CD
Tobias Vogler IKEA Deutschland GmbH & Co. KG External Communication Manager
Nica Söderlund IKEA Deutschland GmbH & Co. KG Marketing Manager
Torsten Hennings Studio Funk GmbH u. Co. KG Sound Engineer
Carsten Berlin Studio Funk GmbH u. Co. KG Casting
Torsten Hennings Studio Funk GmbH u. Co. KG Sound Engineer
Roman Jonsson Grabarz & Partner Group CD
Tobias Bürger kids in a candy store Composer
Julian Prießen kids in a candy store Composer

View Script

Write a short summary of what happens in the radio or audio execution or campaign.

Assembling furniture can be hard: sometimes everything seems to land in the wrong place, no matter how hard you try. To show how IKEA’s assembly service easily solves this problem, radio different a campaign created we with three spots. Sorry, we meant: we created a radio campaign with three different spots. To appeal to music, TV, and movie fans, we recorded a campaign in three popular genres and jumbled up their words. Creating spots as messy as any attempt to set up furniture by yourself. The results were three spots that amused and confused listeners in equal measure. Until the IKEA assembly service put them back in the right order.

Cultural / Context information for the jury

Our customer base likes to be entertained: whether it’s in the form of TV, film or music, entertainment is becoming a bigger and bigger priority in the lives of our target groups. That’s why our campaign focused exclusively on entertainment furniture and used genres that our target groups could already relate to. Resulting in spots that matched even our listener’s high standards for media.

Script. Provide the full radio advert script in English.

Funkspot „German Pop Hit“ SFX: Screwdriver. Female singer: Just fire. It been there had over. I before feel the is cold, when. SFX: Screwdriver. Female singer: Feel over. Before is it when cold, there had the been I just fire. Ikea Off: Find it hard to set up your music furniture? Just ask the Ikea Assembly Service! SFX: Screwdriver. Female singer: It is over. I just feel the cold, when there had been fire before. Ikea Off: Make an appointment now at your local Ikea store or at ikea.de.