2020 Brand Experience & Activation

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Fast Moving Consumer Goods
POSTPONE YOUR BIRTHDAY
JUPILER / JUPILER
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
BARILLA - THE ROOFTOP MATCH
BARILLA / PASTA BARILLA
WE ARE SOCIAL Milan ITALY WE ARE SOCIAL
Milan
ITALY
PEPSI RETRO STUDIO
PEPSICO / PEPSI BEVERAGE
DDB ROMANIA Bucharest ROMANIA DDB ROMANIA
Bucharest
ROMANIA
Short List
FANTA HALLOWEEN – HAUNTED BY THE DARK
FANTA / FANTA DARK ORANGE
OGILVY | SOCIAL.LAB BELGIUM Brussels BELGIUM OGILVY | SOCIAL.LAB BELGIUM
Brussels
BELGIUM
A02 Healthcare
A HARD PILL TO SWALLOW
APOTEK HJÄRTAT / APOTEK HJÄRTAT
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
Gold
MICROPLASTIC TEST
MERCK KGAA / RONAFLAIR® FUNCTIONAL FILLERS
MERCK KGAA Darmstadt GERMANY FORK UNSTABLE MEDIA
Hamburg
GERMANY
KAGOCEL #NOCOMPROMISES. ANTIVIRAL STREET FASHION COLLABORATION
KAGOCEL / ANTIVIRAL MEDICATION
WAVEMAKER Moscow RUSSIA WAVEMAKER
Moscow
RUSSIA
A03 Durable Consumer Goods including Automotive
ETERNAL RUN
ASICS / ASICS GLIDERIDE
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
Bronze
ANOTHER KIND OF PROMO
FIAT CHRYSLER AUTOMOBILES (FCA) FIAT PROFESSIONAL BRAND / INSTITUTIONAL
OLTREFARGO Turin ITALY LEO BURNETT
Turin
ITALY
THE (RE)COLLECTION
DIESEL / DIESEL
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
Short List
VAR DISCOUNT
ELKJØP / ELKJØP
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
SWITZERLAND’S WORST COOK
VORWERK SCHWEIZ AG / KITCHEN UTENSIL
SERVICEPLAN SUISSE Zürich SWITZERLAND SERVICEPLAN SUISSE
Zürich
SWITZERLAND
THE NO SHOWROOM
VOLKSWAGEN GROUP SWEDEN / PASSAT ALL TRACK
PHD Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
MIELE STIRIO RECORDS
MIELE / MIELE
SERVICEPLAN RUSSIA Moscow RUSSIA SERVICEPLAN RUSSIA
Moscow
RUSSIA
H&M WEARABLE LOVE
H&M / WEARABLE LOVE JACKET
WYNKEN BLYNKEN & NOD Hamburg GERMANY WYNKEN BLYNKEN & NOD
Hamburg
GERMANY
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
BLACK FRIDAY RE(SALE)
IKEA DENMARK / IKEA DENMARK
HJALTELIN STAHL, PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL, PART OF ACCENTURE INTERACTIVE
Copenhagen
DENMARK
Silver
BOOTIQUES
BOOTS UK / BOOTS CHRISTMAS
GEOMETRY GLOBAL London UNITED KINGDOM GEOMETRY GLOBAL
London
OGILVY
London
UNITED KINGDOM
REMOTE TOURISM
VISIT FAROE ISLANDS / THE FAROE ISLANDS
MENSCH Copenhagen DENMARK MENSCH
Copenhagen
DENMARK
BYE, BYE BALLOONS. LONG LIVE BALLOONS!
MCDONALD'S / BALLOONS
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
AIR
ZEEMAN / BASICS
PERSUADE Den Bosch THE NETHERLANDS PERSUADE
Den Bosch
THE NETHERLANDS
ACT FOR FOOD
CARREFOUR / CARREFOUR
MARCEL Paris FRANCE MARCEL
Paris
PUBLICIS CONSEIL
Paris
FRANCE
Short List
VOICES OF BRUSSELS
STIB/MIVB / BRUSSELS PUBLIC TRANSPORT
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
ANTYFEST
URAL MUSIC NIGHT FESTIVAL / MUSIC FESTIVAL
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA
A05 Media / Entertainment
MIPCOM PAVILION
BBC STUDIOS / BBC STUDIOS CREATIVE WORK
BBC CREATIVE London UNITED KINGDOM BBC STUDIOS
London
UNITED KINGDOM
ONE FOR ALL
ONE / DATINGPROGRAMME
MUTANT Antwerp BELGIUM MUTANT
Antwerp
BELGIUM
FACETOUCHERS
SNAP INC / SNAP CAMERA
HAPPINESS BRUSSELS / AN FCB ALLIANCE BELGIUM HAPPINESS BRUSSELS / AN FCB ALLIANCE
BELGIUM
A06 Consumer Services / Business to Business
THE DARK SIDE OF MONEY
ABN AMRO / RECRUITMENT
N=5 Amsterdam THE NETHERLANDS N=5
Amsterdam
THE NETHERLANDS
AUTOLIV "THINK OUTSIDE THE CAR"
AUTOLIV / ASD
AUTOLIV Stockholm SWEDEN GULLERS GRUPP
Stockholm
SWEDEN
A07 Not-for-profit / Charity / Government
-60% CULTURE
STATE OF THE ARTS / FLEMISH ART
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
Gold
#VAPPUATHOME – HELSINKI’S ONCE-IN-A-LIFETIME VIRTUAL MAY DAY PARTY
THE CITY OF HELSINKI / HELSINKI
MILTTON Helsinki FINLAND MILTTON
Helsinki
MILTTON
Helsinki
FINLAND
#UNHATEWOMEN
TERRE DES FEMMES / WOMEN'S RIGHTS
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
GERMANY
THE FONT OF KINDNESS
CHARITY FOUNDATION “GIFT TO AN ANGEL”/ ROSBANK / FONT OF KINDNESS
SMETANA Moscow RUSSIA SMETANA
Moscow
RUSSIA
LIFESAVING PEA SOUP
MINISTRY OF HEALTH OF SLOVAK REPUBLIC IN COOPERATION WITH LIDL SLOVAKIA / BREAST CANCER CAMPAIGN
WIKTOR LEO BURNETT Bratislava SLOVAK REPUBLIC WIKTOR LEO BURNETT
Bratislava
SLOVAK REPUBLIC
HACK FRIDAY
LABEL EMMAÜS / NONE
LABEL EMMAüS Paris FRANCE BRAINSONIC
Paris
FRANCE
SPACEBUZZ: VR EDUCATION PROGRAMME FOR CHILDREN CREATING EARTH’S AMBASSADORS
SPACEBUZZ / SPACEBUZZ: EXPERIENTIAL EDUCATION PROGRAMME
MEDIAMONKS Hilversum THE NETHERLANDS MEDIAMONKS
Hilversum
SPACEBUZZ
Amsterdam
THE NETHERLANDS
PYROS COLLECTION
WWF / WWF
FCB LISBON PORTUGAL FCB LISBON
PORTUGAL
LOGO FILTH
GREENPEACE TURKEY / NON-PROFIT CAMPAIGN
HAVAS ISTANBUL Istanbul TURKEY HAVAS ISTANBUL
Istanbul
TURKEY
B01 Use of Ambient Media: Small Scale
FORTUM CIRCO® HANDLE
FORTUM / FORTUM CIRCO® RECYCLED PLASTIC
TBWA\HELSINKI FINLAND TBWA\HELSINKI
FINLAND
Short List
N23. A FRAGRANCE BASED ON REAL EVENTS
NOVAYA GAZETA / THE BOYCOTT OF THE OPENING OF THE PERFUME BOUTIQUE IN THE "THE HOUSE OF EXECUTIO
ACTION Moscow RUSSIA ACTION
Moscow
RUSSIA
Short List
THE BANKNOTE CONCERTS
SAMSUNG ELECTRONICS ROMANIA / DARE BY SAMSUNG
SAMSUNG ELECTRONICS ROMANIA Bucharest ROMANIA LEO BURNETT
Bucharest
ROMANIA
FIRST DATE SCREENING
ONE / DATINGPROGRAMME
MUTANT Antwerp BELGIUM MUTANT
Antwerp
BELGIUM
A HARD PILL TO SWALLOW
APOTEK HJÄRTAT / APOTEK HJÄRTAT
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
B02 Use of Ambient Media: Large Scale
MIPCOM PAVILION
BBC STUDIOS / BBC STUDIOS CREATIVE WORK
BBC CREATIVE London UNITED KINGDOM BBC STUDIOS
London
UNITED KINGDOM
THE ELECTRIFYING TEST DRIVE
MINI ITALIA / MINI ELECTRIC
M&C SAATCHI Milan ITALY M&C SAATCHI
Milan
ITALY
THE INVISIBLE STORE
BOTTEGA VENETA / BOTTEGA VENETA
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
INDEPENDENT IDEAS
Milan
ITALY
BIKE SIGN TAKEOVER
INTERNETSTORES GMBH / FAHRRAD.DE
BBDO Düsseldorf GERMANY BBDO
Düsseldorf
GERMANY
HAYRAT
RECKITT BENCKISER / FINISH
HAVAS ISTANBUL Istanbul TURKEY HAVAS ISTANBUL
Istanbul
TURKEY
BIRDS WILL BE BACK
RECKITT BENCKISER TURKEY / FINISH
HAVAS ISTANBUL Istanbul TURKEY HAVAS ISTANBUL
Istanbul
TURKEY
Short List
VOICES OF BRUSSELS
STIB/MIVB / BRUSSELS PUBLIC TRANSPORT
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
B03 Use of Broadcast
THE UNWANTED SHAPES
MEO / CORPORATE SOCIAL RESPONSABILITY
PARTNERS Lisbon PORTUGAL PARTNERS
Lisbon
PORTUGAL