2020 Brand Experience & Activation

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
C01 Guerrilla Marketing & Stunts
LOST & SOLD
SL – STOCKHOLM PUBLIC TRANSPORT / PUBLIC TRANSPORT
EHRENSTRAHLE Stockholm SWEDEN EHRENSTRAHLE
Stockholm
SWEDEN
EURYTHENES PLASTICUS
WWF GERMANY / THE NEW SPECIES EURYTHENES PLASTICUS
BBDO Düsseldorf GERMANY BBDO
Düsseldorf
GERMANY
Bronze
HACK FRIDAY
LABEL EMMAÜS / NONE
LABEL EMMAüS Paris FRANCE BRAINSONIC
Paris
FRANCE
BBQ GRILLS FROM LIBRARIES
ATRIA FINLAND LTD. / ATRIA BBQ PRODUCTS
ATRIA FINLAND LTD Nurmo FINLAND TBWA\HELSINKI
FINLAND
C02 Live Shows / Concerts / Festivals
ETERNAL RUN
ASICS / ASICS GLIDERIDE
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
HEINEKEN AND UEFA PRESENT THE OPENING PARTY POWERED BY DEFECTED
HEINEKEN / HEINEKEN AND HEINEKEN 0.0
HEINEKEN INTERNATIONAL Amsterdam THE NETHERLANDS M&C SAATCHI SPORT & ENTERTAINMENT
London
UNITED KINGDOM
C03 Exhibitions / Installations
DELIVERED
D'ART DESIGN GRUPPE / AGENCY REPRESENTATION / SELF PROMOTION
D'ART DESIGN GRUPPE Neuss GERMANY D'ART DESIGN GRUPPE
Neuss
GERMANY
ZERO EXCLUSION
NESTE & MANTSINEN / MANTSINEN 300
KURIO, THE SOCIAL MEDIA AGENCY Helsinki FINLAND KURIO, THE SOCIAL MEDIA AGENCY
Helsinki
FINLAND
SNB FORUM
SWISS NATIONAL BANK / INTERACTIVE MEDIA WALL
IART Basel SWITZERLAND IART
Basel
SWITZERLAND
MIPCOM PAVILION
BBC STUDIOS / BBC STUDIOS CREATIVE WORK
BBC CREATIVE London UNITED KINGDOM BBC STUDIOS
London
UNITED KINGDOM
THE DIGITAL WEEKEND OF THE MUSEUMS
FACEBOOK / MUSEUMS IN GERMANY
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
GERMANY
BOOTIQUES
BOOTS UK / BOOTS CHRISTMAS
GEOMETRY GLOBAL London UNITED KINGDOM GEOMETRY GLOBAL
London
OGILVY
London
UNITED KINGDOM
ZEROZEROZERO STORE
SKY ITALIA / TV SHOW ZEROZEROZERO BASED ON THE BOOK BY ROBERTO SAVIANO
M&C SAATCHI Milan ITALY M&C SAATCHI
Milan
ITALY
Short List
THE INVISIBLE STORE
BOTTEGA VENETA / BOTTEGA VENETA
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
INDEPENDENT IDEAS
Milan
ITALY
Short List
DISCOVERY DOCK - INTERACTIVE MUSEUM
MORGENPOST VERLAG GMBH / DISCOVERY DOCK HAMBURG
DEMODERN Hamburg GERMANY DEMODERN
Hamburg
GERMANY
AUTOLIV "THINK OUTSIDE THE CAR"
AUTOLIV / ASD
AUTOLIV Stockholm SWEDEN GULLERS GRUPP
Stockholm
SWEDEN
C04 Competitions & Promotional Games
LOTTO CHRISTMAS COLLECTION
THE DANISH NATIONAL LOTTERY / LOTTO
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK ROBERT/BOISEN & LIKE-MINDED
Copenhagen
DENMARK
AMAZON BINGE SHOPPING
AMAZON PRIME VIDEO / AMAZON PRIME VIDEO
HEREZIE Paris FRANCE HEREZIE
Paris
FRANCE
Short List
MOBILIAR - MOVING BOX FURNITURE
DIE MOBILIAR / MOBILIAR YOUTH INSURANCE
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND
FEEL THE FORCE MACHINE
THE COCA-COLA COMPANY / COCA-COLA ZERO SUGAR
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
Short List
HEARTBEATS 4 SNEAKERS
KLARNA / KLARNA SHOPPING SERVICES
KLARNA Stockholm SWEDEN KLARNA
Stockholm
SWEDEN
THE NO SHOW ROOM
VOLKSWAGEN / VOLKSWAGEN CAR
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
Short List
FIND THE NUMBER
FREE / FREE
HEREZIE Paris FRANCE HEREZIE
Paris
FRANCE
C05 Customer Retail / In-Store Experience
LOTTO CHRISTMAS COLLECTION
THE DANISH NATIONAL LOTTERY / LOTTO
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK ROBERT/BOISEN & LIKE-MINDED
Copenhagen
DENMARK
THE IN-BETWEEN WATER
ALKO / THE IN-BETWEEN WATER
TBWA\HELSINKI FINLAND TBWA\HELSINKI
FINLAND
Bronze
AMAZON BINGE SHOPPING
AMAZON PRIME VIDEO / AMAZON PRIME VIDEO
HEREZIE Paris FRANCE HEREZIE
Paris
FRANCE
Short List
CROCODILE FREE
LACOSTE / LACOSTE
BETC Paris FRANCE BETC
Paris
FRANCE
Short List
TELCOLLECTION
PRISMA / TELCOLLECTION CLOTHING LINE
TBWA\HELSINKI FINLAND TBWA\HELSINKI
FINLAND
Silver
REVOLUTIONARY TANGERINE
TESCO / IMAGE CAMPAIGN IN ORDER TO COMMEMORATE 30TH ANNIVERSARY OF VELVET REVOLUTION IN
ISTROPOLITANA OGILVY Bratislava SLOVAK REPUBLIC ISTROPOLITANA OGILVY
Bratislava
SLOVAK REPUBLIC
HAPPY MEAL SENIOR
MCDONALD'S / HAPPY MEAL
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
ACT FOR FOOD
CARREFOUR / CARREFOUR
MARCEL Paris FRANCE MARCEL
Paris
PUBLICIS CONSEIL
Paris
FRANCE
C06 360 integrated brand experience
TELCOLLECTION
PRISMA / TELCOLLECTION CLOTHING LINE
TBWA\HELSINKI FINLAND TBWA\HELSINKI
FINLAND
Bronze
C07 Customer Acquisition & Retention
LOTTO CHRISTMAS COLLECTION
THE DANISH NATIONAL LOTTERY / LOTTO
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK ROBERT/BOISEN & LIKE-MINDED
Copenhagen
DENMARK
Short List
CRACK THE AUREBESH
PATHÉ / STAR WARS
FRED & FARID PARIS FRANCE FRED & FARID PARIS
FRANCE
ENJOY BEFORE RETURNING
DIESEL / DIESEL
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
Grand Prix
THE ELECTRIC REVOLUTION
E.ON / -
E.ON SVERIGE Malmö SWEDEN EHRENSTRAHLE
Malmö
SWEDEN
VAR DISCOUNT
ELKJØP / ELKJØP
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
D01 Tech-led Brand Experience
THE POLITE TYPE
TIETOEVRY / IT SERVICES
TBWA\HELSINKI FINLAND TBWA\HELSINKI
FINLAND
FEEL THE FORCE MACHINE
THE COCA-COLA COMPANY / COCA-COLA ZERO SUGAR
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
Bronze
GUCCI - AR SHOE TRY-ON
KERING / GUCCI
SNAP London UNITED KINGDOM SNAP
London
WANNABY
Minsk
UNITED KINGDOM
BELARUS
LOVEPLANT
TELENOR / TELENOR LOVE PLANT
ARTIFICIAL GROUP Budapest HUNGARY ARTIFICIAL GROUP
Budapest
HUNGARY
D02 Use of Mobile & Devices
.COMDOM
TELENET / COMMERCIAL PUBLIC SERVICES
WUNDERMAN THOMPSON Antwerp BELGIUM WUNDERMAN THOMPSON
Antwerp
BELGIUM
Silver
CO2NSCIOUS
BACK MARKET / BACK MARKET
BETC Paris FRANCE BETC
Paris
FRANCE
BIKE SIGN TAKEOVER
INTERNETSTORES GMBH / FAHRRAD.DE
BBDO Düsseldorf GERMANY BBDO
Düsseldorf
GERMANY
BYE, BYE BALLOONS. LONG LIVE BALLOONS!
MCDONALD'S / BALLOONS
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
THE LEGALLY BINDING BEER CONTRACT
SPENDRUPS / NORRLANDS GULD
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
SOUNDS EASY!
YANDEX / ALICE
YANDEX Moscow RUSSIA YANDEX
Moscow
RUSSIA
D03 Use of Social & Digital Platforms
HACKYOURFUTURE - BEHIND THE SOURCE
HACKYOURFUTURE / NON-PROFIT CODING SCHOOL FOR REFUGEES
72ANDSUNNY Amsterdam THE NETHERLANDS 72ANDSUNNY
Amsterdam
THE NETHERLANDS
-60% CULTURE
STATE OF THE ARTS / FLEMISH ART
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
Bronze
POSTPONE YOUR BIRTHDAY
JUPILER / JUPILER
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM