2020 Brand Experience & Activation

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
D03 Use of Social & Digital Platforms
IKEA PETUNES
IKEA BELGIUM / ALL
OGILVY | SOCIAL.LAB BELGIUM Brussels BELGIUM OGILVY | SOCIAL.LAB BELGIUM
Brussels
BELGIUM
Short List
REMOTE TOURISM
VISIT FAROE ISLANDS / THE FAROE ISLANDS
MENSCH Copenhagen DENMARK MENSCH
Copenhagen
DENMARK
TUTTI FRUTTI TIKTOK TOOLKIT
FAZER TUTTI FRUTTI / FAZER TUTTI FRUTTI
KURIO, THE SOCIAL MEDIA AGENCY Helsinki FINLAND KURIO, THE SOCIAL MEDIA AGENCY
Helsinki
FINLAND
AMAZON BINGE SHOPPING
AMAZON PRIME VIDEO / AMAZON PRIME VIDEO
HEREZIE Paris FRANCE HEREZIE
Paris
FRANCE
Bronze
MICROPLASTIC TEST
MERCK KGAA / RONAFLAIR® FUNCTIONAL FILLERS
MERCK KGAA Darmstadt GERMANY FORK UNSTABLE MEDIA
Hamburg
GERMANY
-60% CULTURE
STATE OF THE ARTS / FLEMISH ART
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
Bronze
POSTPONE YOUR BIRTHDAY
JUPILER / JUPILER
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
HACKYOURFUTURE - BEHIND THE SOURCE
HACKYOURFUTURE / NON-PROFIT CODING SCHOOL FOR REFUGEES
72ANDSUNNY Amsterdam THE NETHERLANDS 72ANDSUNNY
Amsterdam
THE NETHERLANDS
D04 Digital Installations
TEAR DOWN THIS WALL
THE DDR MUSUEM / TEAR DOWN THIS WALL
THE DDR MUSEUM Berlin GERMANY VIRTUE
Copenhagen
NO SLEEP
Copenhagen
DENMARK
Bronze
SPACEBUZZ: VR EDUCATION PROGRAMME FOR CHILDREN CREATING EARTH’S AMBASSADORS
SPACEBUZZ / SPACEBUZZ: EXPERIENTIAL EDUCATION PROGRAMME
MEDIAMONKS Hilversum THE NETHERLANDS MEDIAMONKS
Hilversum
SPACEBUZZ
Amsterdam
THE NETHERLANDS
Bronze
5G IS IN THE HOUSE
THREEUK / 5G HOME BROADBAND
GRAVITY ROAD London UNITED KINGDOM GRAVITY ROAD
London
UNITED KINGDOM
DISCOVERY DOCK - INTERACTIVE MUSEUM
MORGENPOST VERLAG GMBH / DISCOVERY DOCK HAMBURG
DEMODERN Hamburg GERMANY DEMODERN
Hamburg
GERMANY
D05 New Realities & Voice Activation
SOUNDS EASY!
YANDEX / ALICE
YANDEX Moscow RUSSIA YANDEX
Moscow
RUSSIA
GUCCI - AR SHOE TRY-ON
KERING / GUCCI
SNAP London UNITED KINGDOM SNAP
London
WANNABY
Minsk
UNITED KINGDOM
BELARUS
SPACEBUZZ: VR EDUCATION PROGRAMME FOR CHILDREN CREATING EARTH’S AMBASSADORS
SPACEBUZZ / SPACEBUZZ: EXPERIENTIAL EDUCATION PROGRAMME
MEDIAMONKS Hilversum THE NETHERLANDS MEDIAMONKS
Hilversum
SPACEBUZZ
Amsterdam
THE NETHERLANDS
Short List
CARAMBAR 2.0
CARAMBAR & CO / CARAMBAR
FRED & FARID PARIS FRANCE FRED & FARID PARIS
FRANCE
E01 Launch / Re-launch
DANONE TASTE TUNES
DANONE / LIGHT & FREE
WUNDERMAN THOMPSON Antwerp BELGIUM WUNDERMAN THOMPSON
Antwerp
BELGIUM
SUPERWEAR
AMAZON PRIME VIDEO / AMAZON PRIME VIDEO (THE BOYS)
HEREZIE Paris FRANCE HEREZIE
Paris
FRANCE
Short List
BOOTIQUES
BOOTS UK / BOOTS CHRISTMAS
GEOMETRY GLOBAL London UNITED KINGDOM GEOMETRY GLOBAL
London
OGILVY
London
UNITED KINGDOM
5% IS A LOT
HOME CREDIT BANK / POLZA CARD
12 Moscow RUSSIA 12
Moscow
GOOSE GAMING
Moscow
RUSSIA
E02 Sponsorship & Brand Partnership
THE UNWANTED SHAPES
MEO / CORPORATE SOCIAL RESPONSABILITY
PARTNERS Lisbon PORTUGAL PARTNERS
Lisbon
PORTUGAL
HEINEKEN AND UEFA PRESENT THE OPENING PARTY POWERED BY DEFECTED
HEINEKEN / HEINEKEN AND HEINEKEN 0.0
HEINEKEN INTERNATIONAL Amsterdam THE NETHERLANDS M&C SAATCHI SPORT & ENTERTAINMENT
London
UNITED KINGDOM
SUR LA VOIX DES CHAMPIONS
BNP PARIBAS // ROLAND-GARROS / SUR LA VOIX DES CHAMPIONS
HUNGRY AND FOOLISH Paris FRANCE HUNGRY AND FOOLISH
Paris
FRANCE
BLACK FRIDAY RE(SALE)
IKEA DENMARK / IKEA DENMARK
HJALTELIN STAHL, PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL, PART OF ACCENTURE INTERACTIVE
Copenhagen
DENMARK
Short List
SUPERWEAR
AMAZON PRIME VIDEO / AMAZON PRIME VIDEO (THE BOYS)
HEREZIE Paris FRANCE HEREZIE
Paris
FRANCE
HOTEL CALIFORNIA
VOLKSWAGEN COMMERCIAL VEHICLES / CALIFORNIA CAMPER VANS
ABBY PRIEST Stockholm SWEDEN ABBY PRIEST
Stockholm
SWEDEN
F01 Integrated Campaign led by Brand Experience & Activation
TELENETGO
TELENET / TELECOM
WUNDERMAN THOMPSON Antwerp BELGIUM WUNDERMAN THOMPSON
Antwerp
BELGIUM
COMMERCIALS FROM A LIVING ROOM
365.BANK / 365.BANK
WIKTOR LEO BURNETT Bratislava SLOVAK REPUBLIC WIKTOR LEO BURNETT
Bratislava
SLOVAK REPUBLIC
AIR
ZEEMAN / BASICS
PERSUADE Den Bosch THE NETHERLANDS PERSUADE
Den Bosch
THE NETHERLANDS
THE NO SHOW ROOM
VOLKSWAGEN / VOLKSWAGEN CAR
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
Short List
SUPERWEAR
AMAZON PRIME VIDEO / AMAZON PRIME VIDEO (THE BOYS)
HEREZIE Paris FRANCE HEREZIE
Paris
FRANCE
G01 Local Brand
KAGOCEL #NOCOMPROMISES. ANTIVIRAL STREET FASHION COLLABORATION
KAGOCEL / ANTIVIRAL MEDICATION
WAVEMAKER Moscow RUSSIA WAVEMAKER
Moscow
RUSSIA
THE TASTE OF MOSCOW
PAULIG / COFFEE
MARVELOUS Moscow RUSSIA MARVELOUS
Moscow
RUSSIA
G02 Challenger Brand
ZERO EXCLUSION
NESTE & MANTSINEN / MANTSINEN 300
KURIO, THE SOCIAL MEDIA AGENCY Helsinki FINLAND KURIO, THE SOCIAL MEDIA AGENCY
Helsinki
FINLAND
G03 Single-market Campaign
E(MERCH)ING
THE NORWEGIAN POSTAL SERVICE - POSTEN / POSTAL SERVICES
POL Oslo NORWAY POL
Oslo
ALSO KNOWN AS
Oslo
NORWAY
#UNHATEWOMEN
TERRE DES FEMMES / WOMEN'S RIGHTS
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
GERMANY
ALWAYS BAT-MITZVAH
P&G / ALWAYS FEMININE CARE
MEDIACOM CONNECTIONS Tel Aviv ISRAEL MEDIACOM CONNECTIONS
Tel Aviv
SHAVOT
Ramat Gan
ISRAEL
G04 Social Behaviour
TRIP IN THE DARK
VLADIMIR VASKEVICH / CITY TOURS
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA
TELCOLLECTION
PRISMA / TELCOLLECTION CLOTHING LINE
TBWA\HELSINKI FINLAND TBWA\HELSINKI
FINLAND
Gold
#UNHATEWOMEN
TERRE DES FEMMES / WOMEN'S RIGHTS
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
GERMANY
HELPY HOUR
FEDCAFÉ / THE INDEPENDENT FEDERATION OF BELGIAN CAFE'S.
HAPPINESS BRUSSELS / AN FCB ALLIANCE BELGIUM HAPPINESS BRUSSELS / AN FCB ALLIANCE
BELGIUM
Short List
EAT 'EM UP 2 LEVEL UP
TOTAL PRODUCE NORDIC / KOSTMINISTERIET / KOSTMINISTERIET
TOTAL PRODUCE SOURCING NORDIC AB Helsingborg SWEDEN EHRENSTRAHLE
Stockholm
SWEDEN
5% IS A LOT
HOME CREDIT BANK / POLZA CARD
12 Moscow RUSSIA 12
Moscow
GOOSE GAMING
Moscow
RUSSIA
G05 Cultural Insight
UNRATING ART
VIENNA TOURIST BOARD / VIENNA'S SIGHTS AND SCENERIES
WIEN NORD SERVICEPLAN Vienna AUSTRIA WIEN NORD SERVICEPLAN
Vienna
AUSTRIA
THE DREAM HOCKEY CHAMPIONSHIP
ATRIA FINLAND LTD. / WILHELM
ATRIA FINLAND LTD Nurmo FINLAND TBWA\HELSINKI
Helsinki
TBWA\SCREEN
FINLAND
PRISMA TRIPLA INCLUSIVE OUTDOOR
PRISMA / PRISMA
HOK-ELANTO Helsinki FINLAND TBWA\HELSINKI
FINLAND
ALWAYS BAT-MITZVAH
P&G / ALWAYS FEMININE CARE
MEDIACOM CONNECTIONS Tel Aviv ISRAEL MEDIACOM CONNECTIONS
Tel Aviv
SHAVOT
Ramat Gan
ISRAEL
LITERATURE MUST BE RECORDED!
KK BAGALA / FUNDRAISING FOR AUDIOBOOK BY RENOWNED SLOVAK WRITER DUSAN MITANA
ISTROPOLITANA OGILVY Bratislava SLOVAK REPUBLIC ISTROPOLITANA OGILVY
Bratislava
SLOVAK REPUBLIC
THE MARCH FOR LIFE
MAGNA / FUNDRAISING FOR DEVELOPMENT PROGRAM TO BUILD MEDICAL FACILITIES IN CONGO
ISTROPOLITANA OGILVY Bratislava SLOVAK REPUBLIC ISTROPOLITANA OGILVY
Bratislava
SLOVAK REPUBLIC
VOICE OF WATER
MORSHYNSKA / NATURAL WATER
ISD GROUP Kiev UKRAINE ISD GROUP
Kiev
UKRAINE