2020 Brand Experience & Activation

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
D03 Use of Social & Digital Platforms
MICROPLASTIC TEST
MERCK KGAA / RONAFLAIR® FUNCTIONAL FILLERS
MERCK KGAA Darmstadt GERMANY FORK UNSTABLE MEDIA
Hamburg
GERMANY
GUCCI - AR SHOE TRY-ON
KERING / GUCCI
SNAP London UNITED KINGDOM SNAP
London
WANNABY
Minsk
UNITED KINGDOM
BELARUS
POSTPONE YOUR BIRTHDAY
JUPILER / JUPILER
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
IKEA PETUNES
IKEA BELGIUM / ALL
OGILVY | SOCIAL.LAB BELGIUM Brussels BELGIUM OGILVY | SOCIAL.LAB BELGIUM
Brussels
BELGIUM
Short List
HACKYOURFUTURE - BEHIND THE SOURCE
HACKYOURFUTURE / NON-PROFIT CODING SCHOOL FOR REFUGEES
72ANDSUNNY Amsterdam THE NETHERLANDS 72ANDSUNNY
Amsterdam
THE NETHERLANDS
TUTTI FRUTTI TIKTOK TOOLKIT
FAZER TUTTI FRUTTI / FAZER TUTTI FRUTTI
KURIO, THE SOCIAL MEDIA AGENCY Helsinki FINLAND KURIO, THE SOCIAL MEDIA AGENCY
Helsinki
FINLAND
THE DIGITAL WEEKEND OF THE MUSEUMS
FACEBOOK / MUSEUMS IN GERMANY
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
GERMANY
AMAZON BINGE SHOPPING
AMAZON PRIME VIDEO / AMAZON PRIME VIDEO
HEREZIE Paris FRANCE HEREZIE
Paris
FRANCE
Bronze
D04 Digital Installations
5G IS IN THE HOUSE
THREEUK / 5G HOME BROADBAND
GRAVITY ROAD London UNITED KINGDOM GRAVITY ROAD
London
UNITED KINGDOM
TEAR DOWN THIS WALL
THE DDR MUSUEM / TEAR DOWN THIS WALL
THE DDR MUSEUM Berlin GERMANY VIRTUE
Copenhagen
NO SLEEP
Copenhagen
DENMARK
Bronze
SPACEBUZZ: VR EDUCATION PROGRAMME FOR CHILDREN CREATING EARTH’S AMBASSADORS
SPACEBUZZ / SPACEBUZZ: EXPERIENTIAL EDUCATION PROGRAMME
MEDIAMONKS Hilversum THE NETHERLANDS MEDIAMONKS
Hilversum
SPACEBUZZ
Amsterdam
THE NETHERLANDS
Bronze
DISCOVERY DOCK - INTERACTIVE MUSEUM
MORGENPOST VERLAG GMBH / DISCOVERY DOCK HAMBURG
DEMODERN Hamburg GERMANY DEMODERN
Hamburg
GERMANY
D05 New Realities & Voice Activation
SOUNDS EASY!
YANDEX / ALICE
YANDEX Moscow RUSSIA YANDEX
Moscow
RUSSIA
SPACEBUZZ: VR EDUCATION PROGRAMME FOR CHILDREN CREATING EARTH’S AMBASSADORS
SPACEBUZZ / SPACEBUZZ: EXPERIENTIAL EDUCATION PROGRAMME
MEDIAMONKS Hilversum THE NETHERLANDS MEDIAMONKS
Hilversum
SPACEBUZZ
Amsterdam
THE NETHERLANDS
Short List
GUCCI - AR SHOE TRY-ON
KERING / GUCCI
SNAP London UNITED KINGDOM SNAP
London
WANNABY
Minsk
UNITED KINGDOM
BELARUS
CARAMBAR 2.0
CARAMBAR & CO / CARAMBAR
FRED & FARID PARIS FRANCE FRED & FARID PARIS
FRANCE
E01 Launch / Re-launch
5% IS A LOT
HOME CREDIT BANK / POLZA CARD
12 Moscow RUSSIA 12
Moscow
GOOSE GAMING
Moscow
RUSSIA
DANONE TASTE TUNES
DANONE / LIGHT & FREE
WUNDERMAN THOMPSON Antwerp BELGIUM WUNDERMAN THOMPSON
Antwerp
BELGIUM
BOOTIQUES
BOOTS UK / BOOTS CHRISTMAS
GEOMETRY GLOBAL London UNITED KINGDOM GEOMETRY GLOBAL
London
OGILVY
London
UNITED KINGDOM
SUPERWEAR
AMAZON PRIME VIDEO / AMAZON PRIME VIDEO (THE BOYS)
HEREZIE Paris FRANCE HEREZIE
Paris
FRANCE
Short List
E02 Sponsorship & Brand Partnership
HOTEL CALIFORNIA
VOLKSWAGEN COMMERCIAL VEHICLES / CALIFORNIA CAMPER VANS
ABBY PRIEST Stockholm SWEDEN ABBY PRIEST
Stockholm
SWEDEN
THE UNWANTED SHAPES
MEO / CORPORATE SOCIAL RESPONSABILITY
PARTNERS Lisbon PORTUGAL PARTNERS
Lisbon
PORTUGAL
BLACK FRIDAY RE(SALE)
IKEA DENMARK / IKEA DENMARK
HJALTELIN STAHL, PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL, PART OF ACCENTURE INTERACTIVE
Copenhagen
DENMARK
Short List
HEINEKEN AND UEFA PRESENT THE OPENING PARTY POWERED BY DEFECTED
HEINEKEN / HEINEKEN AND HEINEKEN 0.0
HEINEKEN INTERNATIONAL Amsterdam THE NETHERLANDS M&C SAATCHI SPORT & ENTERTAINMENT
London
UNITED KINGDOM
SUR LA VOIX DES CHAMPIONS
BNP PARIBAS // ROLAND-GARROS / SUR LA VOIX DES CHAMPIONS
HUNGRY AND FOOLISH Paris FRANCE HUNGRY AND FOOLISH
Paris
FRANCE
SUPERWEAR
AMAZON PRIME VIDEO / AMAZON PRIME VIDEO (THE BOYS)
HEREZIE Paris FRANCE HEREZIE
Paris
FRANCE
F01 Integrated Campaign led by Brand Experience & Activation
AIR
ZEEMAN / BASICS
PERSUADE Den Bosch THE NETHERLANDS PERSUADE
Den Bosch
THE NETHERLANDS
THE NO SHOW ROOM
VOLKSWAGEN / VOLKSWAGEN CAR
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
Short List
TELENETGO
TELENET / TELECOM
WUNDERMAN THOMPSON Antwerp BELGIUM WUNDERMAN THOMPSON
Antwerp
BELGIUM
SUPERWEAR
AMAZON PRIME VIDEO / AMAZON PRIME VIDEO (THE BOYS)
HEREZIE Paris FRANCE HEREZIE
Paris
FRANCE
COMMERCIALS FROM A LIVING ROOM
365.BANK / 365.BANK
WIKTOR LEO BURNETT Bratislava SLOVAK REPUBLIC WIKTOR LEO BURNETT
Bratislava
SLOVAK REPUBLIC
G01 Local Brand
THE TASTE OF MOSCOW
PAULIG / COFFEE
MARVELOUS Moscow RUSSIA MARVELOUS
Moscow
RUSSIA
KAGOCEL #NOCOMPROMISES. ANTIVIRAL STREET FASHION COLLABORATION
KAGOCEL / ANTIVIRAL MEDICATION
WAVEMAKER Moscow RUSSIA WAVEMAKER
Moscow
RUSSIA
G02 Challenger Brand
ZERO EXCLUSION
NESTE & MANTSINEN / MANTSINEN 300
KURIO, THE SOCIAL MEDIA AGENCY Helsinki FINLAND KURIO, THE SOCIAL MEDIA AGENCY
Helsinki
FINLAND
G03 Single-market Campaign
E(MERCH)ING
THE NORWEGIAN POSTAL SERVICE - POSTEN / POSTAL SERVICES
POL Oslo NORWAY POL
Oslo
ALSO KNOWN AS
Oslo
NORWAY
#UNHATEWOMEN
TERRE DES FEMMES / WOMEN'S RIGHTS
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
GERMANY
ALWAYS BAT-MITZVAH
P&G / ALWAYS FEMININE CARE
MEDIACOM CONNECTIONS Tel Aviv ISRAEL MEDIACOM CONNECTIONS
Tel Aviv
SHAVOT
Ramat Gan
ISRAEL
G04 Social Behaviour
TRIP IN THE DARK
VLADIMIR VASKEVICH / CITY TOURS
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA
EAT 'EM UP 2 LEVEL UP
TOTAL PRODUCE NORDIC / KOSTMINISTERIET / KOSTMINISTERIET
TOTAL PRODUCE SOURCING NORDIC AB Helsingborg SWEDEN EHRENSTRAHLE
Stockholm
SWEDEN
#UNHATEWOMEN
TERRE DES FEMMES / WOMEN'S RIGHTS
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
GERMANY
TELCOLLECTION
PRISMA / TELCOLLECTION CLOTHING LINE
TBWA\HELSINKI FINLAND TBWA\HELSINKI
FINLAND
Gold
5% IS A LOT
HOME CREDIT BANK / POLZA CARD
12 Moscow RUSSIA 12
Moscow
GOOSE GAMING
Moscow
RUSSIA
HELPY HOUR
FEDCAFÉ / THE INDEPENDENT FEDERATION OF BELGIAN CAFE'S.
HAPPINESS BRUSSELS / AN FCB ALLIANCE BELGIUM HAPPINESS BRUSSELS / AN FCB ALLIANCE
BELGIUM
Short List
G05 Cultural Insight
UNRATING ART
VIENNA TOURIST BOARD / VIENNA'S SIGHTS AND SCENERIES
WIEN NORD SERVICEPLAN Vienna AUSTRIA WIEN NORD SERVICEPLAN
Vienna
AUSTRIA
-60% CULTURE
STATE OF THE ARTS / FLEMISH ART
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
Silver
THE LEGALLY BINDING BEER CONTRACT
SPENDRUPS / NORRLANDS GULD
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
PRISMA TRIPLA INCLUSIVE OUTDOOR
PRISMA / PRISMA
HOK-ELANTO Helsinki FINLAND TBWA\HELSINKI
FINLAND
ALWAYS BAT-MITZVAH
P&G / ALWAYS FEMININE CARE
MEDIACOM CONNECTIONS Tel Aviv ISRAEL MEDIACOM CONNECTIONS
Tel Aviv
SHAVOT
Ramat Gan
ISRAEL
VOICE OF WATER
MORSHYNSKA / NATURAL WATER
ISD GROUP Kiev UKRAINE ISD GROUP
Kiev
UKRAINE
THE MARCH FOR LIFE
MAGNA / FUNDRAISING FOR DEVELOPMENT PROGRAM TO BUILD MEDICAL FACILITIES IN CONGO
ISTROPOLITANA OGILVY Bratislava SLOVAK REPUBLIC ISTROPOLITANA OGILVY
Bratislava
SLOVAK REPUBLIC