Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A03 Durable Consumer Goods including Automotive
VAR DISCOUNT
ELKJØP / ELKJØP
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
Short List
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
IKEA PETUNES
IKEA BELGIUM / ALL
OGILVY | SOCIAL.LAB BELGIUM Brussels BELGIUM OGILVY | SOCIAL.LAB BELGIUM
Brussels
BELGIUM
A06 Consumer Services / Business to Business
THE 2030 CALCULATOR
DOCONOMY / THE 2030 CALCULATOR FOR PRODUCT CARBON FOOTPRINT
FARM Stockholm SWEDEN FARM
Stockholm
SWEDEN
B01 Cross-channel Digital Technology
AMAZON BINGE SHOPPING
AMAZON PRIME VIDEO / AMAZON PRIME VIDEO
HEREZIE Paris FRANCE HEREZIE
Paris
FRANCE
Short List
B03 Social Business & Commerce
GUCCI - AR SHOE TRY-ON
KERING / GUCCI
SNAP London UNITED KINGDOM SNAP
London
WANNABY
Minsk
UNITED KINGDOM
BELARUS
CAFÉ SOLIDAIRE
ALKEN MAES / BELGIAN BEER BREWERY
WUNDERMAN THOMPSON Brussels BELGIUM WUNDERMAN THOMPSON
Brussels
ALKEN-MAES
Mechelen
BELGIUM
AMAZON BINGE SHOPPING
AMAZON PRIME VIDEO / AMAZON PRIME VIDEO
HEREZIE Paris FRANCE HEREZIE
Paris
FRANCE
C02 Challenger Brand
SALES ONLINE – HOW TO SELL A CAR WORTH OF 25 000 EUR IN THE INTERNET?
SKODA / SKODA SALES ONLINE
PHD MEDIA DIRECTION Warsaw POLAND PHD MEDIA DIRECTION
Warsaw
POLAND
C04 Social Behaviour
BLACK FRIDAY RE(SALE)
IKEA DENMARK / IKEA DENMARK
HJALTELIN STAHL, PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL, PART OF ACCENTURE INTERACTIVE
Copenhagen
DENMARK
Short List
C05 Cultural Insight
HEARTBEATS 4 SNEAKERS
KLARNA / KLARNA SHOPPING SERVICES
KLARNA Stockholm SWEDEN KLARNA
Stockholm
SWEDEN
Creative eCommerce
C06 Breakthrough on a Budget
VAR DISCOUNT
ELKJØP / ELKJØP
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
Grand Prix
C07 Corporate Purpose & Social Responsibility
THE 2030 CALCULATOR
DOCONOMY / THE 2030 CALCULATOR FOR PRODUCT CARBON FOOTPRINT
FARM Stockholm SWEDEN FARM
Stockholm
SWEDEN