Title | PRINTED BY PARKINSON'S |
Brand | CHARITÉ BERLIN UNIVERSITY HOSPITAL |
Product/Service | PARKINSON'S AWARENESS |
Category |
F03. Innovation & Solution |
Entrant
|
INNOCEAN WORLDWIDE EUROPE Berlin, GERMANY
|
Idea Creation
|
INNOCEAN WORLDWIDE EUROPE Berlin, GERMANY
|
PR
|
MEDIAMONKS AMSTERDAM, THE NETHERLANDS
|
Production
|
MEDIAMONKS AMSTERDAM, THE NETHERLANDS
|
Production 2
|
COSMOPOLA Berlin, GERMANY
|
Credits
Gabriel Mattar |
Innocean Worldwide Europe |
European CCO |
Ricardo Wolff |
Innocean Worldwide Europe |
ECD |
Reinier Gorissen |
Innocean Worldwide Europe |
Associate Creative Director |
Marlon von Franquemont |
Innocean Worldwide Europe |
Associate Creative Director |
Leonie Knorr |
Innocean Worldwide Europe |
Account Manager |
Sanja Colli |
Innocean Worldwide Europe |
Student Account |
Kevin Hipke |
Innocean Worldwide Europe |
Jr. Art Director |
Nicolaas Kotzé |
Innocean Worldwide Europe |
Sr. Designer |
Jeremy Craigen |
Innocean Worldwide |
GCCO |
Jeff Baker |
MediaMonks Amsterdam |
Executive Producer |
Javi Sancho Rodriquez |
MediaMonks Amsterdam |
Sr. Project Manager |
Dennis De Rooij |
MediaMonks Amsterdam |
Sr. Project Manager |
Geert Eichhorn |
MediaMonks Amsterdam |
Innovation Director |
Martijn Grootendorst |
MediaMonks Amsterdam |
Technical Director |
Roan Laenen |
MediaMonks Amsterdam |
Creative |
Mischa Loppies |
MediaMonks Amsterdam |
Senior Designer |
Djordan Papilaya |
MediaMonks Amsterdam |
Development |
Bjorn Rodermond |
MediaMonks Amsterdam |
UX Designer |
Dr. Lucia Feldmann |
Charité- Universitätsmedizin Berlin |
Doctor |
Frank Groll |
Cosmopola Artist Management |
Director |
Katja Kirmse |
Freelancer |
Interviewer |
Prof. Dr. Andrea Kühn |
Charité- Universitätsmedizin Berlin |
Head of Movement Disorders and Neuromodulation |
Christian Meyer |
Freelancer |
Music Artist |
Barbi Miczoch |
Cosmopola Artist Management |
Producer |
Nicolas Holz |
Innocean Worldwide Europe |
Copywriter |
Ender Sünni |
Cosmopola Artist Management |
Photographer |
Carlos Suárez |
Freelancer |
Editor |
Alice Joo |
Innocean Worldwide Europe |
Editor |
Karl Linderoth |
Innocean Worldwide Europe |
Creative intern |
Emerson Martus |
Innocean Worldwide Europe |
Production intern |
Rodrigo Pernas |
Innocean Worldwide Europe |
Creative intern |
Bitchiko Varshanidze |
Innocean Worldwide Europe |
Creative intern |
Dr. Viva-Katharina Volkmann |
Charité- Universitätsmedizin Berlin |
Management |
Verena Wolff |
Charité- Universitätsmedizin Berlin |
Public Relations |
Alexandra Thiede |
Charité- Universitätsmedizin Berlin |
Social Media |
Manuela Zingl |
Charité- Universitätsmedizin Berlin |
Public Relations |
Jessica Oemisch |
Charité- Universitätsmedizin Berlin |
Public Relations |
Alexandra Bredigkeit |
Charité- Universitätsmedizin Berlin |
Public Relations |
Background
Over 10 million people in the world are living with Parkinson’s. Every 9 minutes someone is diagnosed – making it the fastest-growing neurological disorder in the world. Even though Parkinson’s was first diagnosed in 1817, there is still no cure.
Most people only know Parkinson’s as the “Shaking-disease”. But Parkinson’s is a complex disease with more than 40 symptoms which always develop differently. Due to a lack of awareness patients are frequently misjudged as being drunk or mentally insane – and often choose to socially isolate themselves. To break this stigma, it’s important that patients share their stories.
As Parkinson’s rarely gets media attention, we needed an innovative concept that would break through the clutter stressing the urge for more understanding and research.
Describe the creative idea (40% of vote)
Together with Charité Berlin, one of Europe’s largest University Hospitals, we launched Printed by Parkinson’s – an art collection created by the first machine affected with a human disease.
We asked six patients to name an object that became difficult to use due to Parkinson’s. Then we recorded their kinetic and neurological data to create 6 unique data sets. Every object was 3D-printed according to the tremor data of each patient – visualising the impact Parkinson's is having on their daily lives.
The collection was launched on World Brain Day and exhibited in Berlin, Online, the stories educated people on the first signs, the progression of the disease and the latest treatments. Today, the collection is permanently exhibited in the Neurology Department at Charité.
Describe the execution (40% of vote)
We believed that the art objects would make the biggest impact if they represented personal stories. So, we 3D-printed each object while only using the personal tremor data of the patient who chose the object. To make the objects true art pieces, we used a filament with 30% real bronze particles.
The collection was launched on World Brain Day and exhibited in Berlin. To attract visitors, we launched a press-release and put up posters throughout the city. At the exhibition we placed educational panels unveiling the stories behind the objects ¬– while interviews with patients and doctors were shown on a screen. A catalogue could be taken home for sharing.
The microsite was the digital centrepiece of the project, educating people online. We developed a package of social media assets to increase traffic via Charité’s social channels.
The final touchpoint is a permanent exhibition in the Neurology Department at Charité.
List the results (20% of vote)
The launch exhibition was visited by hundreds of people from different kinds of fields – from doctors to Parkinson’s patients and art lovers.
The collection was broadcasted during the evening news on national television in Germany. It was published in international health magazines, design blogs, media outlets, and widely shared across the global Parkinson’s community.
The collection was exhibited at Health Conferences – reigniting a global debate on the importance of more understanding and research. Multiple patients from different countries contacted us to ask if they could participate in our project and share their story. This shows that the Printed by Parkinson’s collection created a positive change within the international Parkinson’s community.
And the collection will keep making an impact forever. It’s now permanently exhibited in the Neurology Department at Charité, inspiring all patients and their loved ones to break the stigma, one story at the time.