Title	GRACE OF WASTE – THE FUROSHIKI THAT CLEANS OCEANS
Brand	PETER SCHMIDT GROUP
Product/Service	WRAPPING CLOTH
Category	B04. Self-promotion
Entrant	PETER SCHMIDT GROUP Hamburg, GERMANY
Idea Creation	PETER SCHMIDT GROUP Hamburg, GERMANY
Production	PETER SCHMIDT GROUP Hamburg, GERMANY
Post Production	PETER SCHMIDT GROUP Hamburg, GERMANY

Name	Company	Position
Norbert Möller	Peter Schmidt Group	Executive Creative Director
Ulrich Aldinger	Peter Schmidt Group	Creative Director
Shingo Inoue	Peter Schmidt Group	Japan Representative
Sven Rieckmann	Peter Schmidt Group	Creative Director
David Driscoll	Peter Schmidt Group	Senior Designer
Regina Huber	Peter Schmidt Group	Designer
Felix Koch	Peter Schmidt Group	Designer
Sophie Küppers	Peter Schmidt Group	Designer
Marie Scheffzük	Peter Schmidt Group	Designer
Laura Ullmann	Peter Schmidt Group	Designer
Kyonosuke Takayasu	Peter Schmidt Group	Illustrator
Tobias Gagelmann	Peter Schmidt Group	Head of Production
Tobias Wördekemper	Peter Schmidt Group	Producer
David Gottschalk	Peter Schmidt Group	Senior Project Manager
Hana Licina	Peter Schmidt Group	Copywriter
Guido Schröpel	Peter Schmidt Group	Marketing Manager

Background

Around 40% of the plastic produced worldwide is needed for packaging and is usually only used once. It often ends up as waste in the world's oceans, where it collects to form islands of trash. Each individual can help alleviate this situation by recycling and avoiding waste. To raise awareness for this issue, we designed a special product our business partners can use to set an example.

Describe the creative idea (40% of vote)

We were inspired by an ancient tradition from Japan, where gifts are often wrapped in a furoshiki cloth that can be reused again and again, making disposable packaging superfluous. Our furoshiki helps reduce waste twice over, because it is made of recycled ocean plastic. Upon closer inspection, its printed design illustrates the location of the garbage patches in the world's oceans. This information is passed on to a new recipient each time the cloth is reused.

Describe the execution (40% of vote)

Our furoshiki helps reduce waste twice over. Conventional furoshiki are made of a crepe fabric called chirimen. Ours consists of recycled Ocean Plastic and illustrates the garbage patches in the world's oceans. Additional details reflect our high environmental standards. The paper used for the poster, greeting card and packaging is made from seaweed, a rapidly renewable resource. They were printed an environmentally friendly Japanese process called risography, which relies on water-based inks made with soy oil. It is not as resource-intensive and requires significantly less energy than conventional printing. Dot-screen printing also uses 30% less ink than full-tone printing.

List the results (20% of vote)

We distributed the furoshiki accompanied by a poster and a card explaining this background information and providing tips on how to use the fabric to avoid packaging. The result: media coverage in design magazines and several project inquiries from customers who also want to use resources more responsibly in their companies.