Title	BRITE. A TRIBUTE TO WOOD
Brand	BRITE
Product/Service	PAINTS AND VARNISHES BY YAROSLAVSKIE KRASKI
Category	E02. Other FMCG
Entrant	YAROSLAVL PAINTS Yaroslavl, RUSSIA
Idea Creation	DEPOT BRANDING AGENCY Moscow, RUSSIA

Name	Company	Position
Natalia Bloshenkova	Depot branding agency	Project Manager
Alexey Andreev	Depot branding agency	CEO
Alexey Baiteev	Depot branding agency	Designer
Alexey Fadeev	Depot branding agency	Creative Director
Ksenia Parkhomenko	Depot branding agency	Executive Director
Anastasia Tretyakova	Depot branding agency	Associate Creative Director
Daria Vedernikova	Depot branding agency	Communications Director

Background

Every DIY store offers a tremendous range of all types of wood coatings. As a rule the packaging design illustrates either their use and effect or the benefits of the brand. In many cases the type of product is not obvious for the consumer until the label is read thoroughly. Brite is an exclusive brand of coating materials for wooden surfaces. It offers a wide selection of original coatings with organic ingredients including paints, lacquers, varnishes, oils, bases and even glues. And every item is a tribute to wood with its natural warmth and unique textures.

Describe the creative idea (40% of vote)

Our aim was to create a distinctive packaging design that will not only help the consumer choose the right product, but also highlight the brand’s passion for wood. We combined these two tasks into one challenge and answered it with a creative idea to carve the types of products from wood and give them the main role in the packaging design. Every SKU has its unique memorable typefaces that become an expression of a product’s identity. Hyper-decorative style typography illustrates the effect that different type of coatings can provide. Thus every packaging is a pin to the consumer and a tribute to the beauty of

Describe the execution (40% of vote)

Brite is an exclusive brand of coating materials for wooden surfaces. It offers a wide selection of original coatings with organic ingredients including paints, lacquers, varnishes, oils, bases and even glues. And every item is a tribute to wood with its natural warmth and unique textures. Our aim was to create a distinctive packaging design that will not only help the consumer choose the right product, but also highlight the brand’s passion for wood. Every SKU has its unique memorable typefaces that become an expression of a product’s identity. Hyper-decorative style typography illustrates the effect that different type of coatings can provide. Thus every packaging is a pin to the consumer and a tribute to the beauty of wood.

List the results (20% of vote)

As a rule the packaging design of DIY products illustrates either their use and effect or the benefits of the brand. In many cases the type of product is not obvious for the consumer until the label is read thoroughly. We created a distinctive packaging design that not only helps the consumer to choose the right product, but also highlights the brand’s passion for wood.