YO&GO. YOUR YOGHURT. YOUR RULES.
| Title | YO&GO. YOUR YOGHURT. YOUR RULES. |
| Brand | YO&GO |
| Product/Service | YO&GO |
| Category |
E01. Food / Drink |
|
Entrant
|
KIRZHACH DAIRY PLANT Mytishi, RUSSIA
|
|
Idea Creation
|
DEPOT BRANDING AGENCY Moscow, RUSSIA
|
Credits
| Alexey Andreev |
Depot branding agency |
CEO |
| Alexey Baiteev |
Depot branding agency |
Designer |
| Alexey Fadeev |
Depot branding agency |
Creative Director |
| Alexandra Fedoseeva |
Depot branding agency |
Copywriter |
| Andrey Gladkov |
Depot branding agency |
Designer |
| Nikita Ivanov |
Depot branding agency |
Art Director |
| Tatiana Mikolaevskaya |
Depot branding agency |
Designer |
| Ksenia Parkhomenko |
Depot branding agency |
Executive Director |
| Anna Rozhnova |
Depot branding agency |
Project Manager |
| Anastasia Tretyakova |
Depot branding agency |
Associate Creative Director |
| Daria Vedernikova |
Depot branding agency |
Communications Director |
Background
It’s a given that fruit yogurts are supposed to be delicious, natural and healthy. Packaging follows several tried and tested tenets: a logo stating the brand, a fruit photo to show the taste, additional advantages and inspiration according to taste.
Describe the creative idea (40% of vote)
Yo&Go is a functional yogurt containing A2 milk and Beta Glucan. It’s targeted towards young, active go-getters whose lifestyle is dynamic and spontaneous. Our task was to create a packaging design that is relevant to both the product and its audience.
We began with an ergonomic, easy-to-hold packaging shape, pleasant to the eye and easy to grab and go. We broke with convention and placed an over-sized logo on one side and a bold fruit composition on the other. The logo typography reflects the contrasts and vibes of modern life. The fruit composition is light and dynamic yet balanced. The packaging is light on words, but is eye-catching and appeals to the hearts of the audience.
Describe the execution (40% of vote)
We began with an ergonomic, easy-to-hold packaging shape, pleasant to the eye and easy to grab and go. We broke with convention and placed an over-sized logo on one side and a bold fruit composition on the other. The logo typography reflects the contrasts and vibes of modern life. The fruit composition is light and dynamic yet balanced. The packaging is light on words, but is eye-catching and appeals to the hearts of the audience.
List the results (20% of vote)
It’s a given that fruit yogurts are supposed to be delicious, natural and healthy. Packaging follows several tried and tested tenets: a logo stating the brand, a fruit photo to show the taste, additional advantages and inspiration according to taste.
Yo&Go is a functional yogurt containing A2 milk and Beta Glucan. It’s targeted towards young, active go-getters whose lifestyle is dynamic and spontaneous. Our task was to create a packaging design that is relevant to both the product and its audience.