| Title | LIKE A BIRD |
| Brand | LLC POLEZZNO |
| Product/Service | NEW LINEUP OF GRAINS |
| Category |
E01. Food / Drink |
|
Entrant
|
OTVETDESIGN St. Petersburg, RUSSIA
|
|
Idea Creation
|
OTVETDESIGN St. Petersburg, RUSSIA
|
|
Production
|
OTVETDESIGN St. Petersburg, RUSSIA
|
Credits
| Vladimir Fedoseev |
OTVETDESIGN |
Creative Director |
| Arina Ushkevich |
OTVETDESIGN |
Art Director |
| Daria Budkina |
OTVETDESIGN |
3D designer |
Background
What
Packaging for a new lineup of grains by Polezzno.
Describe the creative idea (40% of vote)
Who for
For women who watch their diet. They are selective in food and thoughtful for the quality of products. They strive after various but mild eating. After all, proper nutrition is a key to well-being and self-condence.
Describe the execution (40% of vote)
What
A new lineup of healthy grains by Polezzno in smaller packaging for those who eat “like a bird”.
Name
“Like a bird” name not only clearly states the insight of the potential customers but also is laying the groundwork for graphic and constructive packaging solution.
Conception and constructive
The integrity of the concept allows creating the interrelated solutions for graphics and the constructive. A “bird” packaging is not only having the relevant look but also opens along the “beak” principle.
List the results (20% of vote)
Due to the presence of one global image the pack looks great on a shelf, attracting attention from afar. When packs with dierent types of grain are put together, they look especially impressive on the store shelf or kitchen shelf of the target audience.