| Title | SLICES OF FLESH |
| Brand | LLC AMZ |
| Product/Service | BEER SNACKS |
| Category |
E01. Food / Drink |
|
Entrant
|
OTVETDESIGN St. Petersburg, RUSSIA
|
|
Idea Creation
|
OTVETDESIGN St. Petersburg, RUSSIA
|
|
Production
|
OTVETDESIGN St. Petersburg, RUSSIA
|
Credits
| Daria Budkina |
OTVETDESIGN |
3D designer |
| Vladimir Fedoseev |
:OTVETDESIGN |
Creative Director |
| Arina Ushkevich |
:OTVETDESIGN |
Art Director |
Background
Slices of flesh. Not so scary with beer.
Project
Beer snacks packaging rebranding.
Target audience
People who regularly drink beer with meat snacks.
Describe the creative idea (40% of vote)
Idea
Pig’s ears look unpleasant in a transparent vacuum packaging. As well as meat sticks resembling worms from your nightmares or slices of jerked chicken looking like carefully packed organs for transplantation. All this horror can neither be hidden or mitigated – it can only be strengthened. Make packaging and product worthy of each other. Make packaging a poster for a good horror movie.
Describe the execution (40% of vote)
Solution
“Slices of flesh” is a concept that reflects the essence of the product, its honest ingredients and the truth about filling that you have always felt but was afraid to voice.
Radical naming (“Eatears”, “Chicken Afire”) and design do not just give prominence for “Slices of flesh” on the shelf but make the product break the shelf with a crunch, inspiring fear among the competitors.
List the results (20% of vote)
This solution best illustrates what you will experience when you try the content of the vacuum bag.
Catharsis.
This is what everyone must survive.
Have it with beer only.
Not so scary.