#ENDTHEORGASMGAP

Title#ENDTHEORGASMGAP
BrandPORNHUB
Product/ServiceTHE ORGASM GAP
Category H01. Integrated Campaign Led by Digital
Entrant BAR OGILVY Lisbon, PORTUGAL
Idea Creation BAR OGILVY Lisbon, PORTUGAL
Production JUNGLE CORNER PRODUCTION COMPANY Linda-a-Velha, PORTUGAL
Credits
Name Company Position
Diogo Anahory Bar Ogilvy Portugal Executive Creative Director
Jose Bomtempo Bar Ogilvy Portugal Executive Creative Director
Joao Amaral Bar Ogilvy Portugal Creative Director
Nuno Rica Bar Ogilvy Portugal Creative Director
Tomas Toste Bar Ogilvy Portugal Art Director
Francisco Machado Bar Ogilvy Portugal Copywriter
Sara Fonseca Bar Ogilvy Portugal Digital Production Director
Joao Domingues Bar Ogilvy Portugal Digital Web Designer
Matilde Parreira Bar Ogilvy Portugal Account Director
Catia Deodato Bar Ogilvy Portugal Account Executive
Nuno Calado Bar Ogilvy Portugal Producer

Background

Many straight men end sex as soon as they reach climax, indifferent to the pleasure of their partner. This keeps 40% of women from reaching orgasm, creating the orgasm gap.

Describe the strategy

The only way to make straight men understand the frustration of having an orgasm interrupted is to give them a little taste of their own medicine. At the same time, we also needed to motivate them to care more about the female pleasure.

Describe the execution

We interrupted the most popular videos amongst straight men on our site when they reached 40% of the way. Besides that, we celebrated Female Orgasm Day by launching a landing page where ladies could reward men who made them come to high heaven with an Official Orgasm Giver Certificate.

List the results

News in 21 countries, 6+ millions of impressions with 0€ invested in media and thousand of certificates sent.