Title	WE WILL BE MARTIANS
Brand	WORLD SCIENCE FESTIVAL
Product/Service	EXPLAINER MOVIE
Category	A03. Video / Moving Image
Entrant	TRY REKLAME Oslo, NORWAY
Idea Creation	TRY REKLAME Oslo, NORWAY
Production	TRY REKLAME Oslo, NORWAY

Name	Company	Position
Rebecka Taule	TRY	Motion Designer
Kim M. Jensen	TRY	Sound Designer
Christopher Young	World Science Festival	Producer
John Plummer	World Science Festival	Script
Jessica Frey	Freelance	Voice Actor
Frode Alver Nilsen	TRY	Consultant

Describe the creative idea

There is little doubt that Mars will be the next step in humanity's march outwards in space. Who among us will be the first fearless discoverers? And what will life be like for these human Martians? These were two of the questions answered by our sharpest scientists and astronauts during the World Science Festivals in New York and Brisbane in 2019. Before answering the big questions, the audience was taken on an animated journey through our fascination with the red planet. Our starting point was different historical material, presented with a technical perspective. But we also wanted to highlight the inherent curiosity and urge to explore that has sent us humans to the moon, and now hopefully on to Mars. With an abstract style and wondering tone, the film creates a dream of new discoveries outside our own planet and to the excitement around what awaits us in space.

Describe the execution

•Implementation Explainer/short for the World Science Festival about Mars as an introduction to a panel discussing the challenges of sending the first humans to the red planet. The film was also released as a stand-alone version on the World Science Festival YouTube-channel. •Placement Local region: Ealy version (teaser) released at The World Science Festival in Brisbane (March 25–29, 2019) and New York (May 22 – June 2, 2019) Global region: Final release on their YouTube-channel (February 2020) •Scale Worldwide, organic audience (World Science Festival YouTube-channel) •Brand-relevance WSF: “Our mission is to cultivate a general public informed by science, inspired by its wonder, convinced of its value, and prepared to engage with its implications for the future.” We were given creative freedom to further explore these values, resulting in the festival showing many different films executed with vastly different creative solutions as a concept. •Touchpoints Curiosity, exploration, challenge, wonder •Materials-style-elements-design-choices The illustrations are inherently simple and graphical to intentionally create a vague impression of what Mars could be like. The graphic elements and typography are inspired by the look of the images that NASAs first crafts to Mars sent back to Earth in the 1970s. The soundtrack is both informative and poetic to honor the value of the scientific work that has been done to understand Mars. •Methods-and-process Research was key in order to guarantee a futile process. Firstly, to get the scientific facts right and to heighten the re-watchability value, with different details placed throughout the film. The research also created the visual direction. Classic films about the exploration of space, as well as NASA’s visual universe in the 1960s and 70s also inspired the visual execution. •Timeline Pre-production: February 2019 Production: March First delivery: April. Revised teaser-version published: May Final version published on YouTube: February 2020.