DISCOVERY DOCK - INTERACTIVE MUSEUM
| Title | DISCOVERY DOCK - INTERACTIVE MUSEUM |
| Brand | MORGENPOST VERLAG GMBH |
| Product/Service | DISCOVERY DOCK HAMBURG |
| Category |
D02. Innovative Use of Technology |
|
Entrant
|
DEMODERN Hamburg, GERMANY
|
|
Idea Creation
|
DEMODERN Hamburg, GERMANY
|
|
Production
|
DEMODERN Hamburg, GERMANY
|
Credits
| Antje Dittrich |
fischerAppelt, advisors |
Strategic Consultant |
| Alexander El-Meligi |
Demodern GmbH |
Managing Partner & Creative Director |
| Florian Gläser |
Demodern GmbH |
Creative Director |
| Hannah Johnson |
Demodern |
Director Interactive Storytelling |
| Gion Tummers |
Demodern |
User Experience Director |
| Tara Weston |
Demodern GmbH |
User Experience Designer |
| Michael Schmück |
Demodern GmbH |
User Experience Designer |
| Michael Schmück |
Demodern GmbH |
User Experience Designer |
| Fynn Hopp |
Demodern GmbH |
Designer |
| Robin Janitz |
Demodern GmbH |
Designer |
| Jonas Mai |
Demodern GmbH |
Designer |
| Daniel Harrison |
Demodern GmbH |
3D Artist |
| Bastian Hantsch |
Demodern GmbH |
3D Artist |
| Mirko Wiedmer |
Demodern GmbH |
3D Artist |
| Pia Heugel |
Demodern GmbH |
3D Artist |
| Tobias Soffner |
Demodern GmbH |
Executive Producer |
| Sandra Tölle |
Demodern GmbH |
Digital Producer |
| Julia Wübbe |
Demodern GmbH |
Digital Producer |
Describe the creative idea
The most interesting, fascinating, and exciting areas of the harbour are not open to the public. And that makes them even more fascinating. Using innovative technologies our goal was to teleport visitors from all over the world, to those areas of the port they wouldn’t normally have access to. To be entertained, to learn, and to deep dive into the hidden harbour world. The Discovery Dock interactive museum opened to the public at the heart of Hamburg’s Hafencity – right next to the Elbphilharmonie. A benchmark not just as a forward-thinking business model for a publishing house, but a unique live experience.
Describe the execution
Over a period of a year, the exhibition was developed from scratch. Including the entire room design, the branding and CI, the contents, stories and the individual experiences. The location: directly next to the Elbphilharmonie, Hamburg’s most iconic place.
The experience was 50 minutes long. So the whole thing had to be tightly choreographed like a play than a museum. We imagined the space like an interactive non-fiction book. First, you have an editorial, to pick people up and transition them into the topics. That was the “transition room”. Then you have the main part, where you can “free explore” as you like. Those were our 7 main installations. And finally, a conclusion - a closing finale played on the centre table. That's eight different interactive experiences across two rooms.
For more information on the individual experiences please see the submitted case boards and case film.