EAR

TitleEAR
BrandSONARWORKS
Product/ServiceSONARWORKS REFERENCE 4
Category A02. Digital Illustration
Entrant NOT PERFECT Vilnius, LITHUANIA
Idea Creation NOT PERFECT Vilnius, LITHUANIA
Credits
Name Company Position
Aurelija Beitaite Not Perfect Vilnius digital designer
Viktorija Rumiancevaite Not Perfect Vilnius Art director
Rokas Eltermanas Not Perfect Vilnius Creative Director
Andrius Kirvela Andrius Kirvela Illustrator

Describe the creative idea

Reference 4 software calibrates your studio monitors and headphones, so you can trust that every mix will translate purely. So you can hear how your music really sounds, without being fooled by your speakers or headphones, so your ear is "fed" only with the best quality sound.

Describe the execution

We produced three different animation illustrations metaphorically showing that you are feeding your ear with trash, that you lie to them or that you should "open" your ear for a new sound. Executions were used in FB posts.