| Title | POWERFOYLE |
| Brand | POWERFOYLE |
| Product/Service | POWERFOYLE |
| Category |
A02. Digital Illustration |
|
Entrant
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BOLD Stockholm, SWEDEN
|
|
Idea Creation
|
BOLD Stockholm, SWEDEN
|
|
Production
|
BOLD Stockholm, SWEDEN
|
|
Production 2
|
VITALY GROSSMANN Hamburg, GERMANY
|
Credits
| Oskar Lübeck |
Bold NoA |
Chief Creative Officer |
| Oliver Helfrich |
Bold NoA |
Creative Director |
| Yun Yu |
Bold NoA |
Senior Designer |
| Mary Petrini |
Bold NoA |
Client Director |
| Carl-Johan Nordin |
Bold NoA |
Senior Designer |
| Tina Thornander |
Bold NoA |
Senior Account Manager |
| Lisa Virding |
Bold NoA |
Account Manager |
| Vitaly Grossmann |
VITALY GROSSMANN |
3D Illustrator |
Describe the creative idea
Swedish deep tech company Exeger has created the world’s leading solar cell – Powerfoyle. Developed in Sweden for over a decade, Powerfoyle is a ground-breaking light charging material that based on the principle of photosynthesis transforms natural and artificial light into sustainable energy. Light powered technology - inspired by nature.
Climate action is the most pressing challenge of our time, and clean accessible energy is vital for our survival. Our task was to create a holistic brand universe that incapsulates the power of this revolutionary brand. Our approach was to build a design experience based on three principals: transformative, energizing, and unconventional.
Describe the execution
Inspired by nature and photosynthesis, the distinctive animations and 3D artistry add life to the material and show the transformative power of the brand, as well as represent the vast variety of shapes and textures the material can take on. The solution emphasizes Powerfoyle as a brand full of positive energy, and unlike anything else we’ve seen in solar cell technology.