THE WITCHER: MAP OF THE CONTINENT
| Title | THE WITCHER: MAP OF THE CONTINENT |
| Brand | NETFLIX |
| Product/Service | THE WITCHER: MAP OF THE CONTINENT |
| Category |
A01. UI |
|
Entrant
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MEDIAMONKS Hilversum, THE NETHERLANDS
|
|
Idea Creation
|
MEDIAMONKS Hilversum, THE NETHERLANDS
|
|
Idea Creation 2
|
HENRIK & SOFIA Västerås, SWEDEN
|
|
Production
|
MEDIAMONKS Hilversum, THE NETHERLANDS
|
Credits
| Markus Gerdemann |
Netflix |
Global Creative Marketing |
| Valeska Lugiery |
Netflix |
Global Creative Marketing |
| Vincent Quak |
MediaMonks |
Senior Creative |
| Henrik Leichsenring |
Henrik & Sofia |
Senior Creative |
| Sofia Gillström |
Henrik & Sofia |
Senior Creative |
Describe the creative idea
The Witcher Map of the Continent is an interactive map that lets fans linger in the lore they love. Built by fans, for fans, the website creates a full chronological account of the season’s events, characters and creatures—answering popular demand of the Witcher fan community with tons of animated extras, carefully hidden easter eggs and the option to discuss findings on their favourite channel: Reddit.
Fans of the books, the games and now, the Netflix show are incredibly active online—starting subreddits and forums solely to discuss the story and their opinions on it. At the same time, the show introduces a new audience to a new world of people, places, customs and creatures. That’s where the idea for The Witcher Map of the Continent stems from: we wanted to enable fans and first-time watchers alike to dive deeper into the lore with an easy-to-use tool for the Witcher World exploration.
Describe the execution
The link to the experience was spread via the official Witcher subreddit, Netflix’s social accounts and some of the online news and entertainment sources that covered the experience. For each event, character, creature and location on the map we created extensive explanation, so-called cards. We created a fictitious character and to match out TOV and dubbed him the author of the cards. With over 125 unique cards to explore there is a lot to learn and each card is connected to several others, creating a network that users can navigate instinctively. From the tone of voice to design elements we made sure that the map of continents resonates with the unique style of the Netflix series. Even the map itself contains a little bit of magic on its own. If a war broke out in a certain city during the series, that city would leave a permanent burn mark on the map. Additionally, the weather conditions also changed according to the happenings in the series.