Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
C01 Use of Social / Digital Platforms
VOICES OF BRUSSELS
STIB/MIVB / BRUSSELS PUBLIC TRANSPORT
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
FACETOUCHERS
SNAP INC / SNAP CAMERA
HAPPINESS BRUSSELS / AN FCB ALLIANCE BELGIUM HAPPINESS BRUSSELS / AN FCB ALLIANCE
BELGIUM
Bronze
INSTAINTERN
OGILVY SOCIAL.LAB / INTERNSHIP AT OGILVY SOCIAL.LAB AMSTERDAM
OGILVY | SOCIAL LAB AMSTERDAM THE NETHERLANDS OGILVY AMSTERDAM
THE NETHERLANDS
ANTYFEST
URAL MUSIC NIGHT FESTIVAL / MUSIC FESTIVAL
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA
C02 Use of Mobile & Devices
FIND THE NUMBER
FREE / FREE
HEREZIE Paris FRANCE HEREZIE
Paris
FRANCE
.COMDOM
TELENET / COMMERCIAL PUBLIC SERVICES
WUNDERMAN THOMPSON Antwerp BELGIUM WUNDERMAN THOMPSON
Antwerp
BELGIUM
BIKE SIGN TAKEOVER
INTERNETSTORES GMBH / FAHRRAD.DE
BBDO Düsseldorf GERMANY BBDO
Düsseldorf
GERMANY
BYE, BYE BALLOONS. LONG LIVE BALLOONS!
MCDONALD'S / BALLOONS
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
C03 Real-time Response
-60% CULTURE
STATE OF THE ARTS / FLEMISH ART
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
Short List
POSTPONE YOUR BIRTHDAY
JUPILER / JUPILER
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
THE DIGITAL WEEKEND OF THE MUSEUMS
FACEBOOK / MUSEUMS IN GERMANY
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
GERMANY
IKEA BLANKET FORTS
IKEA / IKEA GOODS & HOME FURNISHING SOLUTIONS
INSTINCT Moscow RUSSIA INSTINCT
Moscow
RUSSIA
VAR DISCOUNT
ELKJØP / ELKJØP
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
Silver
C04 Co-creation & User Generated Content
IKEA BLANKET FORTS
IKEA / IKEA GOODS & HOME FURNISHING SOLUTIONS
INSTINCT Moscow RUSSIA INSTINCT
Moscow
RUSSIA
D02 Data-driven Targeting
PRISMA TRIPLA INCLUSIVE OUTDOOR
PRISMA / PRISMA
HOK-ELANTO Helsinki FINLAND TBWA\HELSINKI
FINLAND
FACE THE HIDDEN FACTS
TRADERA / TRADERA
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
E02 Launch / Re-launch
THE STREAMING PREROLL
13ÈME RUE / 13ÈME RUE
BETC Paris FRANCE BETC
Paris
FRANCE
CRACK THE AUREBESH
PATHÉ / STAR WARS
FRED & FARID PARIS FRANCE FRED & FARID PARIS
FRANCE
F01 Integrated Campaign Led by Direct
LOTTO CHRISTMAS COLLECTION
THE DANISH NATIONAL LOTTERY / LOTTO
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK ROBERT/BOISEN & LIKE-MINDED
Copenhagen
DENMARK
HAPPY MEAL BIRD BOX
MCDONALD'S / HAPPY MEAL
FOOD FOLK SUOMI OY Helsinki FINLAND NORD DDB
Helsinki
FINLAND
SUPERWEAR
AMAZON PRIME VIDEO / AMAZON PRIME VIDEO (THE BOYS)
HEREZIE Paris FRANCE HEREZIE
Paris
FRANCE
Bronze
BYE, BYE BALLOONS. LONG LIVE BALLOONS!
MCDONALD'S / BALLOONS
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
G01 Local Brand
THE CHEF
USACHEVSKY MARKET / USACHEVSKY MARKET
ART UNION Moscow RUSSIA ART UNION
Moscow
RUSSIA
G02 Challenger Brand
HEARTBEATS 4 SNEAKERS
KLARNA / KLARNA SHOPPING SERVICES
KLARNA Stockholm SWEDEN KLARNA
Stockholm
SWEDEN
HOW WE TURNED TRAFFIC CONTROL SYSTEM INTO OUR MEDIA
NSPK LTD / MIR CARD
NSPK MIR Moscow RUSSIA ADWISE
Moscow
RUSSIA
G03 Single-market Campaign
3919
SIG (SERVICE D'INFORMATION DU GOUVERNEMENT) / SIG
BETC Paris FRANCE BETC
Paris
FRANCE
#UNHATEWOMEN
TERRE DES FEMMES / WOMEN'S RIGHTS
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
GERMANY
G04 Social Behaviour
THE POLITE TYPE
TIETOEVRY / IT SERVICES
TBWA\HELSINKI FINLAND TBWA\HELSINKI
FINLAND
#UNHATEWOMEN
TERRE DES FEMMES / WOMEN'S RIGHTS
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
GERMANY
TRYBLUESKY
AEROSPACE CENTER KPCY / SKYDIVING COURSES
MEX ADVERTISING Kiev UKRAINE MEX ADVERTISING
Kiev
UKRAINE
GRACE OF WASTE – THE FUROSHIKI THAT CLEANS OCEANS
PETER SCHMIDT GROUP / WRAPPING CLOTH
PETER SCHMIDT GROUP Hamburg GERMANY PETER SCHMIDT GROUP
Hamburg
GERMANY
HELPY HOUR
FEDCAFÉ / THE INDEPENDENT FEDERATION OF BELGIAN CAFE'S.
HAPPINESS BRUSSELS / AN FCB ALLIANCE BELGIUM HAPPINESS BRUSSELS / AN FCB ALLIANCE
BELGIUM
REMEMBER THE RAINBOW
BELONG TO YOUTH SERVICES, IRELAND. / BELONG TO YOUTH SERVICES LGBTI+ YOUNG PEOPLE IN IRELAND.
IN THE COMPANY OF HUSKIES Dublin IRELAND IN THE COMPANY OF HUSKIES
Dublin
IRELAND
PREEMPTIVE STRIKE
THE COUNTY ADMINISTRATIVE BOARD / HELP LINE
PRIME WEBER SHANDWICK Stockholm SWEDEN PRIME WEBER SHANDWICK
Stockholm
SWEDEN
G05 Cultural Insight
THE LEGALLY BINDING BEER CONTRACT
SPENDRUPS / NORRLANDS GULD
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
Gold
FREEDOM IS IN YOU
SLOVENSKÁ SPORITELNA / BANK ACCOUNTS
ZARAGUZA Bratislava SLOVAK REPUBLIC ZARAGUZA
Bratislava
SLOVAK REPUBLIC
N23. A FRAGRANCE BASED ON REAL EVENTS
NOVAYA GAZETA / THE BOYCOTT OF THE OPENING OF THE PERFUME BOUTIQUE IN THE "THE HOUSE OF EXECUTIO
ACTION Moscow RUSSIA ACTION
Moscow
RUSSIA
HAYRAT
RECKITT BENCKISER / FINISH
HAVAS TURKEY Istanbul TURKEY HAVAS TURKEY
Istanbul
TURKEY
REEBOK TO GO
REEBOK / REEBOK SNEAKERS
M&C SAATCHI Stockholm SWEDEN M&C SAATCHI
Stockholm
SWEDEN
G06 Breakthrough on a Budget
VOTE NOT TRADE
FUNKY CITIZENS / FUNKY CITIZENS
FUNKY CITIZENS Bucharest ROMANIA KUBIS INTERACTIVE
Bucharest
ROMANIA
KAK TEBE TAKOE, ELON MUSK?
THE BUSINESS FORUM DELO ZA MALIM / THE BUSINESS FORUM DELO ZA MALIM
RUPORT Krasnodar RUSSIA RUPORT
Krasnodar
RUSSIA
A SCREEN FOR HELP
AWEL / POINT OF CONTACT FOR CHILDREN AND YOUNG PEOPLE WITH QUESTIONS, PROBLEMS,...
WUNDERMAN THOMPSON Antwerp BELGIUM WUNDERMAN THOMPSON
Antwerp
BELGIUM
Short List
N23. A FRAGRANCE BASED ON REAL EVENTS
NOVAYA GAZETA / THE BOYCOTT OF THE OPENING OF THE PERFUME BOUTIQUE IN THE "THE HOUSE OF EXECUTIO
ACTION Moscow RUSSIA ACTION
Moscow
RUSSIA
VAR DISCOUNT
ELKJØP / ELKJØP
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
Short List
G07 Corporate Purpose & Social Responsibility
A HARD PILL TO SWALLOW
APOTEK HJÄRTAT / APOTEK HJÄRTAT
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
Short List
MICROPLASTIC TEST
MERCK KGAA / RONAFLAIR® FUNCTIONAL FILLERS
MERCK KGAA Darmstadt GERMANY FORK UNSTABLE MEDIA
Hamburg
GERMANY
CLIMATE PEN
HELSINGIN SANOMAT / NEWSPAPER
TBWA\HELSINKI FINLAND TBWA\HELSINKI
Helsinki
HELSINGIN SANOMAT
FINLAND
CROCODILE FREE
LACOSTE / LACOSTE
BETC Paris FRANCE BETC
Paris
FRANCE
Gold
TELENETGO
TELENET / TELECOM
WUNDERMAN THOMPSON Antwerp BELGIUM WUNDERMAN THOMPSON
Antwerp
BELGIUM
THE SMILE CAN
THE COCA-COLA COMPANY / COCA COLA
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
PUBLICIS ROMANIA
Bucharest
ITALY
ROMANIA