STRONGEST LEAGUE IN THE WORLD
| Title | STRONGEST LEAGUE IN THE WORLD |
| Brand | SKY DEUTSCHLAND |
| Product/Service | HANDBALL |
| Category |
D02. Sports: Live Experience |
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Entrant
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SKY DEUTSCHLAND Unterföhring, GERMANY
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Idea Creation
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SKY DEUTSCHLAND Unterföhring, GERMANY
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Media Placement
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SKY DEUTSCHLAND Unterföhring, GERMANY
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PR
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SKY DEUTSCHLAND Unterföhring, GERMANY
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Production
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SKY DEUTSCHLAND Unterföhring, GERMANY
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Post Production
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SKY DEUTSCHLAND Unterföhring, GERMANY
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Credits
| Lisa Tobschall |
Sky Deutschland |
Production Manager |
Why is this work relevant for Entertainment?
Handball is the coolest and toughest sport in the world with a huge fun factor for the spectators. Unfortunately the sport is totally underestimated. With this trailer we show the strength of the players and league.
In the clip we see the 4 most important german handball players.
patrick wiencek
silvio heinevetter
paul drux
uwe gensheimer
They bring new spirit into the dreary world of everyday life and make you a better place. This spot is intended to increase the perception of the sport and shows the entertainment factor of handball.
Background
Situation:
with these trailers we want to increase the attention on handball and promote the start of the league
Brief:
Creating attention for the new season and the start of the handball league
Objectives:
Show the strength and coolness of the league to create a higher popularity
Describe the creative idea
Creating contrasts:
the hardest sport with the strongest men: handball
on the contrary
the softest music with the sweetest lyrics: musical
Allover: And makes the world a better place with the greatest athletes
Describe the strategy
attract new target groups to the handball league and increase the value of the league
Describe the execution
- Implementation
in the context of 2 shooting days and a crew of 25 people the shooting was realized in Berlin
- Timeline
2 weeks conception
4 weeks production
2 weeks shooting
2 weeks post production
- Placement
Pay-tv (sky) and social media
- Scale
80K
Describe the outcome
unfortunately there are no figures available