Eurobest 2021

2020 Entertainment

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Title Brand Product / Service	Entrant Company	Location	Idea Creation Company	Location	Production Company	Location	Award
A01 Fiction & Non-Fiction Films up to 5 minutes
WHAT'S YOUR NAME STARBUCKS / STARBUCKS COFFEE SHOPS	IRIS London	UNITED KINGDOM	IRIS London	UNITED KINGDOM	SWEETSHOP London	UNITED KINGDOM	Short List
A02 Fiction & Non-Fiction Films: 5-30 minutes
COFFEE DEFENDERS: A PATH FROM COCA TO COFFEE LAVAZZA / CORPORATE	WE ARE SOCIAL Milan	ITALY	WE ARE SOCIAL Milan	ITALY	OCHURUS! Bogotá	COLOMBIA
MAMMOTH OF PAVLOV GRUNGE JOHN ORCHESTRA. EXPLOSION / PARKA JACKETS	ATAMAN PRODUCTION Moscow	RUSSIA	ATAMAN PRODUCTION Moscow	RUSSIA	ATAMAN PRODUCTION Moscow	RUSSIA
THE DARK SIDE OF MONEY ABN AMRO / RECRUITMENT	N=5 Amsterdam	THE NETHERLANDS	N=5 Amsterdam	THE NETHERLANDS	TEBBER NEKKEL Amsterdam	THE NETHERLANDS
STORIES FROM THE OUTLANDS – THE OLD WAYS ELECTRONIC ARTS / GAMES	ELECTRONIC ARTS Redwood City	USA	ELECTRONIC ARTS Redwood City	USA	PLATIGE IMAGE Warsaw / ELECTRONIC ARTS Redwood City	POLAND / USA	Bronze
A03 Fiction & Non-Fiction Films Over 30 minutes
SHELL - THE GREAT TRAVEL HACK SHELL / SHELL BRAND	WUNDERMAN THOMPSON London	UNITED KINGDOM	WUNDERMAN THOMPSON London	UNITED KINGDOM	CARNAGE London	UNITED KINGDOM
A04 New Realities: Film or Series
LESSONS OF AUSCHWITZ: VR TRIBUTE BY SCHOOL STUDENTS RT / ONLINE FILM	RT Moscow	RUSSIA	RT Moscow	RUSSIA	PHYGITALISM Moscow	RUSSIA
A06 Audio Content
SONGS WITHOUT MUSIC BELGIAN MUSIC FUND / BELGIAN MUSICIANS	BBDO BELGIUM Brussels	BELGIUM	BBDO BELGIUM Brussels	BELGIUM	BBDO BELGIUM Brussels	BELGIUM
A07 Excellence in Brand Integration & Sponsorships / Partnerships for Branded Content
CHASING THE SPOT FINNISH NATIONAL SKATEBOARDING TEAM / FINNISH NATIONAL SKATEBOARDING TEAM	NORD DDB Helsinki	FINLAND	NORD DDB Helsinki PABLO FILMS	FINLAND	PABLO FILMS	FINLAND
VAR DISCOUNT ELKJØP / ELKJØP	NORD DDB Stockholm	SWEDEN	NORD DDB Stockholm	SWEDEN	NORD DDB Stockholm / HOUSE AGENCY Stockholm	SWEDEN	Short List
THE NO SHOW ROOM VOLKSWAGEN / VOLKSWAGEN CAR	NORD DDB Stockholm	SWEDEN	NORD DDB Stockholm	SWEDEN	CAMP DAVID Stockholm / MANDARIN Stockholm	SWEDEN
BHF 24 HOURS IN A&E: HEART SPECIAL BRITISH HEART FOUNDATION / BRITISH HEART FOUNDATION	PHD London	UNITED KINGDOM	PHD London	UNITED KINGDOM	CHANNEL 4 London / THE GARDEN PRODUCTIONS London	UNITED KINGDOM
A08 Excellence in Audience Engagement or Distribution Strategy for Branded Content
COMMERCIALS FROM A LIVING ROOM 365.BANK / 365.BANK	WIKTOR LEO BURNETT Bratislava	SLOVAK REPUBLIC	WIKTOR LEO BURNETT Bratislava	SLOVAK REPUBLIC	JOJ PRODUCTION Bratislava	SLOVAK REPUBLIC
FEEL THE FORCE MACHINE THE COCA-COLA COMPANY / COCA-COLA ZERO SUGAR	INGO Stockholm	SWEDEN	INGO Stockholm	SWEDEN	INGO Stockholm / MADHOUSE STUDIO Alcobendas	SWEDEN / SPAIN	Short List
JINDER'S TROTTING SHOW ATG / ELITLOPPET	GULLERS GRUPP Stockholm	SWEDEN	GULLERS GRUPP Stockholm ATG Stockholm RODOLFO Stockholm	SWEDEN	GULLERS GRUPP Stockholm / ATG Stockholm	SWEDEN
FIRST HUGS CANON / CAMERA MATERIAL	HAPPINESS BRUSSELS / AN FCB ALLIANCE	BELGIUM	HAPPINESS BRUSSELS / AN FCB ALLIANCE	BELGIUM
A09 Promotional Content for Publishers and Networks
COBBLESTONE TRIBUTE HET NIEUWSBLAD / HET NIEUWBLAD	LDV UNITED Antwerp	BELGIUM	LDV UNITED Antwerp	BELGIUM
B01 Talent: Film, Series & Audio
DANIEL CRAIG VS JAMES BOND HEINEKEN / HEINEKEN	PUBLICIS ITALY Milan	ITALY	PUBLICIS ITALY Milan	ITALY	SMUGGLER London	UNITED KINGDOM
STORIES FROM THE OUTLANDS – THE OLD WAYS ELECTRONIC ARTS / GAMES	ELECTRONIC ARTS Redwood City	USA	ELECTRONIC ARTS Redwood City	USA	PLATIGE IMAGE Warsaw / ELECTRONIC ARTS Redwood City	POLAND / USA	Short List
B03 Talent: Digital & Social
-60% CULTURE STATE OF THE ARTS / FLEMISH ART	BBDO BELGIUM Brussels	BELGIUM	BBDO BELGIUM Brussels	BELGIUM	BBDO BELGIUM Brussels	BELGIUM	Short List
THE ENDLESS LETTER ON INSTAGRAM STORIES RT / SOCIAL MEDIA PROJECT	RT Moscow	RUSSIA	RT Moscow	RUSSIA	RANEPA SCHOOL OF DESIGN Moscow	RUSSIA
BARILLA - THE ROOFTOP MATCH BARILLA / PASTA BARILLA	WE ARE SOCIAL Milan	ITALY	WE ARE SOCIAL Milan	ITALY	BRW FILMLAND Milan	ITALY
CELEBRITY HUNTED AMAZON PRIME VIDEO / TV SHOW	HELLO Milan	ITALY	HELLO Milan	ITALY	HELLO Milan	ITALY
WHAT WE DO NEXT DEUTSCHE TELEKOM / DEUTSCHE TELEKOM	SAATCHI & SAATCHI London	UNITED KINGDOM	SAATCHI & SAATCHI London	UNITED KINGDOM	SOMESUCH London / FACTORY London	UNITED KINGDOM	Grand Prix
B04 Excellence in Partnerships in Talent
-60% CULTURE STATE OF THE ARTS / FLEMISH ART	BBDO BELGIUM Brussels	BELGIUM	BBDO BELGIUM Brussels	BELGIUM	BBDO BELGIUM Brussels	BELGIUM	Silver
FREE YOUR OREO STYLE OREO, MONDELEZ / OREO COOKIE	BITMAMA REPLY Turin	ITALY	BITMAMA REPLY Turin	ITALY	BITMAMA REPLY Turin	ITALY
JÄGERMEISTER "BOTTLETRACK" MAST-JÄGERMEISTER DEUTSCHLAND GMBH / JÄGERMEISTER	MAST-JAGERMEISTER Wolfenbuttel	GERMANY	LA RED Hamburg	GERMANY	LA RED Hamburg	GERMANY
CONCRETE GREEN WITH LOYLE CARNER TIMBERLAND UK / EUROSPRINT TREKKER	PHD London	UNITED KINGDOM	PHD London	UNITED KINGDOM	DRUM London	UNITED KINGDOM
D02 Sports: Live Experience
EPLAYOFFS TELIA / TELIA ESPORTS	TBWA\HELSINKI	FINLAND	TBWA\HELSINKI Helsinki TELIA Helsinki FINNISH HOCKEY LEAGUE Helsinki ASSEMBLY ORGANISING OY Helsinki MTV	FINLAND	TBWA\HELSINKI / FINNISH HOCKEY LEAGUE Helsinki	FINLAND	Short List
ORIGINALE, NATURALMENTE CHIQUITA / BANANA CHIQUITA	BITMAMA REPLY Turin	ITALY	BITMAMA REPLY Turin	ITALY	BITMAMA REPLY Turin	ITALY
VAR DISCOUNT ELKJØP / ELKJØP	NORD DDB Stockholm	SWEDEN	NORD DDB Stockholm	SWEDEN	NORD DDB Stockholm / HOUSE AGENCY Stockholm	SWEDEN	Silver
STRONGEST LEAGUE IN THE WORLD SKY DEUTSCHLAND / HANDBALL	SKY DEUTSCHLAND Unterföhring	GERMANY	SKY DEUTSCHLAND Unterföhring	GERMANY	SKY DEUTSCHLAND Unterföhring	GERMANY
D04 Brand Integration & Sponsorship / Partnership
RACING CAR(D) SIAULIU BANKAS / SIAULIU BANKAS CREDIT CARD	TRUTH. Vilnius	LITHUANIA	TRUTH. Vilnius	LITHUANIA
EPLAYOFFS TELIA / TELIA ESPORTS	TBWA\HELSINKI	FINLAND	TBWA\HELSINKI Helsinki TELIA Helsinki FINNISH HOCKEY LEAGUE Helsinki ASSEMBLY ORGANISING OY Helsinki MTV	FINLAND	TBWA\HELSINKI / FINNISH HOCKEY LEAGUE Helsinki	FINLAND
LIFE OF ELLA SPECIAL OLYMPICS BELGIUM / CHARITY	LDV UNITED Antwerp	BELGIUM	LDV UNITED Antwerp	BELGIUM			Short List
THE MAIN SPONSOR INTERN SVENSKA SPEL / EUROJACKPOT	JUNG RELATIONS Stockholm	SWEDEN	JUNG RELATIONS Stockholm	SWEDEN	JUNG RELATIONS Stockholm	SWEDEN
IMPOSSIBLE GAMES FORTUM / FORTUM	TRIGGER OSLO	NORWAY	TRIGGER OSLO	NORWAY	BISLETT GAMES Oslo	NORWAY
SAVE OUR SHIRT PADDY POWER / PADDY POWER BRAND	OCTAGON UK London	UNITED KINGDOM	OCTAGON UK London VCCP London	UNITED KINGDOM
D05 Audience Targeting or Distribution Strategy
SAVE OUR SHIRT PADDY POWER / PADDY POWER BRAND	OCTAGON UK London	UNITED KINGDOM	OCTAGON UK London VCCP London	UNITED KINGDOM
D06 Sports for Good
THE RECYCLING GAMES DANISH DEPOSIT & RETURN SYSTEM / THE NATIONAL REYCLING SYSTEM FOR BOTTLES AND CANS	ROBERT/BOISEN & LIKE-MINDED Copenhagen	DENMARK	ROBERT/BOISEN & LIKE-MINDED Copenhagen	DENMARK	GOBSMACK PRODUCTIONS Copenhagen	DENMARK
MARATHON DOGS CSOB BANK / CSOB BRATISLAVA MARATHON	MUW SAATCHI & SAATCHI Bratislava	SLOVAK REPUBLIC	MUW SAATCHI & SAATCHI Bratislava	SLOVAK REPUBLIC
THE UNWANTED SHAPES MEO / CORPORATE SOCIAL RESPONSABILITY	PARTNERS Lisbon	PORTUGAL	PARTNERS Lisbon	PORTUGAL
E01 Artist as a Brand or a Cause Ambassador
DANTE'S HEARTBEATS HJÄRTEBARNSFONDEN / CHARITY FOR CONGENITAL HEART DISEASE	ABBY PRIEST Stockholm	SWEDEN	ABBY PRIEST Stockholm	SWEDEN	NEW LAND Stockholm	SWEDEN
E02 Fan Engagement / Community Building
ANTYFEST URAL MUSIC NIGHT FESTIVAL / MUSIC FESTIVAL	VOSKHOD Ekaterinburg	RUSSIA	VOSKHOD Ekaterinburg	RUSSIA	SNYATO NAMI Yekaterinburg	RUSSIA
E04 Use of Original Composition
THE CLIENT SAID NO DAHOUSE AUDIO / THE CLIENT SAID NO	INNOCEAN WORLDWIDE EUROPE Berlin	GERMANY	INNOCEAN WORLDWIDE EUROPE Berlin	GERMANY	DAHOUSE AUDIO São Paulo / LE TOUR DU MONDE São Paulo	BRAZIL	Bronze
COFFEE DEFENDERS: A PATH FROM COCA TO COFFEE LAVAZZA / CORPORATE	WE ARE SOCIAL Milan	ITALY	WE ARE SOCIAL Milan	ITALY	OCHURUS! Bogotá	COLOMBIA
ALL AT ONCE TOCHKA BANK / TOCHKA'S BANKING SERVICES	VOSKHOD Ekaterinburg	RUSSIA	VOSKHOD Ekaterinburg	RUSSIA	DADDY'S FILM Moscow	RUSSIA
E05 Use of Licenced or Adapted Music
DANTE'S HEARTBEATS HJÄRTEBARNSFONDEN / CHARITY FOR CONGENITAL HEART DISEASE	ABBY PRIEST Stockholm	SWEDEN	ABBY PRIEST Stockholm	SWEDEN	NEW LAND Stockholm	SWEDEN	Gold
SONGS WITHOUT MUSIC BELGIAN MUSIC FUND / BELGIAN MUSICIANS	BBDO BELGIUM Brussels	BELGIUM	BBDO BELGIUM Brussels	BELGIUM	BBDO BELGIUM Brussels	BELGIUM
E06 Use of Music Streaming Platform or Video Hosting Service
RAISING THE CHRISTMAS SPIRIT BY USING SPOTIFY’S LISTENING DATA COCA-COLA / COCA-COLA	ISOBAR FINLAND Helsinki	FINLAND	ISOBAR FINLAND Helsinki CARAT Helsinki MKTG Helsinki	FINLAND	ISOBAR FINLAND Helsinki / MKTG Helsinki	FINLAND

A01 Fiction & Non-Fiction Films up to 5 minutes
WHAT'S YOUR NAME
STARBUCKS / STARBUCKS COFFEE SHOPS

IRIS London

UNITED KINGDOM

SWEETSHOP London

UNITED KINGDOM

Short List

A02 Fiction & Non-Fiction Films: 5-30 minutes
COFFEE DEFENDERS: A PATH FROM COCA TO COFFEE
LAVAZZA / CORPORATE

WE ARE SOCIAL Milan

ITALY

OCHURUS! Bogotá

COLOMBIA
MAMMOTH OF PAVLOV
GRUNGE JOHN ORCHESTRA. EXPLOSION / PARKA JACKETS

ATAMAN PRODUCTION Moscow

RUSSIA

ATAMAN PRODUCTION Moscow

RUSSIA
THE DARK SIDE OF MONEY
ABN AMRO / RECRUITMENT

N=5 Amsterdam

THE NETHERLANDS

TEBBER NEKKEL Amsterdam

THE NETHERLANDS
STORIES FROM THE OUTLANDS – THE OLD WAYS
ELECTRONIC ARTS / GAMES

ELECTRONIC ARTS Redwood City

USA

PLATIGE IMAGE Warsaw / ELECTRONIC ARTS Redwood City

POLAND / USA

Bronze

A03 Fiction & Non-Fiction Films Over 30 minutes
SHELL - THE GREAT TRAVEL HACK
SHELL / SHELL BRAND

WUNDERMAN THOMPSON London

UNITED KINGDOM

CARNAGE London

UNITED KINGDOM

A04 New Realities: Film or Series
LESSONS OF AUSCHWITZ: VR TRIBUTE BY SCHOOL STUDENTS
RT / ONLINE FILM

RT Moscow

RUSSIA

PHYGITALISM Moscow

RUSSIA

A09 Promotional Content for Publishers and Networks
COBBLESTONE TRIBUTE
HET NIEUWSBLAD / HET NIEUWBLAD

LDV UNITED Antwerp

BELGIUM

D05 Audience Targeting or Distribution Strategy
SAVE OUR SHIRT
PADDY POWER / PADDY POWER BRAND

OCTAGON UK London

UNITED KINGDOM

VCCP London

UNITED KINGDOM

E01 Artist as a Brand or a Cause Ambassador
DANTE'S HEARTBEATS
HJÄRTEBARNSFONDEN / CHARITY FOR CONGENITAL HEART DISEASE

ABBY PRIEST Stockholm

SWEDEN

NEW LAND Stockholm

SWEDEN

E02 Fan Engagement / Community Building
ANTYFEST
URAL MUSIC NIGHT FESTIVAL / MUSIC FESTIVAL

VOSKHOD Ekaterinburg

RUSSIA

SNYATO NAMI Yekaterinburg

RUSSIA

E06 Use of Music Streaming Platform or Video Hosting Service
RAISING THE CHRISTMAS SPIRIT BY USING SPOTIFY’S LISTENING DATA
COCA-COLA / COCA-COLA

ISOBAR FINLAND Helsinki

FINLAND

CARAT Helsinki

FINLAND

MKTG Helsinki

FINLAND

ISOBAR FINLAND Helsinki / MKTG Helsinki

FINLAND