EPISODE 3 - THE BIG SET

Bronze Eurobest Campaign Award
TitleEPISODE 3 - THE BIG SET
BrandCANAL+
3 of 3 Campaign
Category A05. Media / Entertainment
Product/ServiceCANAL+
Entrant BETC Paris, FRANCE
Idea Creation BETC Paris, FRANCE
Media Placement HAVAS MEDIA Paris, FRANCE
Production HENRY Paris, FRANCE
Production 2 KOUZ PRODUCTION Paris, FRANCE
Credits
Name Company Position
Stéphane Xiberras BETC Chief Creative Officer
Eric Astorgue BETC Creative Director
Anouk Bossois BETC Assistant Art Director
Martin Rocaboy BETC Copywriter
Antoine Pivard BETC Strategic Planning
Elodie Diana BETC Traffic Manager
David Brakha NA TV Producer
Isabelle Menard NA TV Producer
Hugo Diaz Henry Producer
Martin Werner NA Director
Bertille Toledano BETC Agency Management
Guillaume Espinet BETC Agency Management
Marie Lequime BETC Agency Management
Mathilde Lancon BETC Agency Management
Ténée Diouf BETC Agency Management

Write a short summary of what happens in the film

CANAL+, which is in many ways the French equivalent of HBO—and acts as HBO's French market partner has joined forces with Netflix. It announced the news with a 3-episode advertising series. The first two episodes precede news of the partnership, the first one features much loved French actor Kad Merad (star of the series Republican Gangsters) who finds that he needs to announce the new streaming content offer without mentioning "N******." The second episode features a family discussing the previous ad over dinner. The final spot reveals the partnership, which lets people access Netflix via CANAL+.  Kad Merad who hadn't been briefed on the new partnership loses the plot as he finds himself surrounded by décor and actors from Netflix classics like Stranger Things, Orange is the New Black and Casa del Papel, in what he believes to be a pure CANAL+ ad.