MAN VS. MANDATORY

TitleMAN VS. MANDATORY
BrandPÅGEN
Category B01. Fast Moving Consumer Goods
Product/ServicePÅGEN BREADS
Entrant MAKE IT SIMPLE Helsinki, FINLAND
Idea Creation MAKE IT SIMPLE Helsinki, FINLAND
Production GRILLIFILMS Helsinki, FINLAND
Credits
Name Company Position
Jarkko Tuuri Make it Simple Creative Director
Jukka Mannio Make it Simple Creative Director
Vesa Tujunen Make it Simple Strategy Director
Pia Eiro Make it Simple Account Director
Petteri Lehtinen Grillifilms Executive Producer
Olli Rönkä Grillifilms Director
Matti Eerikäinen Grillifilms DOP
Ronja Pero Grillifilms Production Manager
Mia Ekman Grillifilms Project Co-ordinator
Inka Matilainen Grillifilms Art Department
Heini Kortelainen MUAH Stylist
Anders Helle Hellefilms Editor / VFX / Online
Sarrah Wilkman Grade One Colorist
Timo Anttila Humina Sound Studio

Write a short summary of what happens in the film

It is usual that in commercials there is a logo of the brand on the corner of the screen. We decided to make a parody of that awful habit. By doing so we tried to achieve exactly what the habit is supposed to do: to stick the brand name in viewers’ minds. That was important because Pågen is a new and un-known bread brand in Finnish markets, and we needed to raise awareness of the brand.