THE DARK SIDE OF MONEY

TitleTHE DARK SIDE OF MONEY
BrandABN AMRO
Product/ServiceRECRUITMENT
Category F07. Corporate Purpose & Social Responsibility
Entrant N=5 Amsterdam, THE NETHERLANDS
Idea Creation N=5 Amsterdam, THE NETHERLANDS
Media Placement STORM DIGITAL, PART OF ACCENTURE INTERACTIVE Amsterdam, THE NETHERLANDS
Media Placement 2 MEDIACOM Amsterdam, THE NETHERLANDS
PR NEWSLAB Amsterdam, THE NETHERLANDS
Production TEBBER NEKKEL Amsterdam, THE NETHERLANDS
Additional Company ABN AMRO BANK Amsterdam, THE NETHERLANDS
Credits
Name Company Position
Leon Ragetlie N=5 Copywriter
Gabriela Nouws N=5 Art Director
Daniel te Lindert N=5 Creative Director
Thijs Bontje N=5 Creative Director
Blue ter Burg Tebber Nekkel Screenwriter & Director
Quintin Baker Tebber Nekkel Screenwriter & Producer
Esther Overmars N=5 Strategy Director
Silvia van Hooft N=5 Strategist
Judith Lavalette N=5 Head of Account
Merel Hoogendorp N=5 Client Service Director
Maaike Langereis N=5 Account Manager
Anna Bosscher N=5 Agency Producer
Marcel Hellemons N=5 Digital Director
Hans Dekker N=5 Digital Producer
Noortje Hulshof N=5 Designer
Sander Kruit N=5 Motion designer
Robine Schmetz N=5 Motion designer
Ralph Bannink N=5 Graphic Designer
Ron Gessel N=5 Photographer

Write a short summary of what happens in the film

‘The Dark Side of Money’ tells the story of restaurateur Remco, who becomes embroiled in Ivar’s money laundering empire, which is disguised behind a fish monger’s. The film opens with a one-taker which follows Ivar from the till of a seemingly normal fish shop, along various security guards, until we reach the office behind his shop, where stacks of cash are being counted by shady characters. Remko’s restaurant is only just surviving. He is forced to come to an arrangement to pay his supplier. But what Remko doesn’t realise is that from that moment, he has lost control of his bookkeeping. When the anti-fraud agency comes knocking, after a tip-off from his bank, and they turn his restaurant upside down, things go wrong. Ivar feels cornered and is furious. With disastrous consequences.

Please tell us how the brand purpose inspired the work

As a bank we have a major impact on the economy and society; by making the right choices, we want to accelerate the transition to a better society. Our pay-off catches that mentality very clearly: ‘A world to gain.’ A promise which is about opportunities for progress. And if anywhere needs progress it’s in Detecting Financial Crime. No other bank has run a major campaign about Detecting Financial Crime. That is why we had the chance and the responsibility to not only recruit 1,200 job applicants, but also to really bring to life the social importance of this issue. We therefore show that helping to uncover dirty money is a way to build a better future together. Because a positive future is only possible with the honest use of our financial system.