BEING POOR IS EXPENSIVE

Short List
TitleBEING POOR IS EXPENSIVE
BrandKIRKENS BYMISJON
Category B07. Not-for-profit / Charity / Government
Product/ServiceAWARENESS FOR CHILD POVERTY
Entrant ANORAK Oslo, NORWAY
Idea Creation ANORAK Oslo, NORWAY
Production BACON OSLO Oslo, NORWAY
Credits
Name Company Position
Magnus Høgberg Hansen Anorak Creative Director
Pål Høyer-Andreassen Anorak Creative Director
Kine werenskiold anorak Account Director
Hege Iren Dyrseth Anorak Project Director
Louise Pedersen anorak Designer
Thea Helgeland anorak Content Manager
simen hanssen anorak Planning Manager
Kristian Lyse anorak Account Director
Maja Berthelsen anorak Graphic Designer
Line Blokhus anorak Content Manager
Nøkkvi Thorsteinsson anorak Designer
Marc Reisbig Bacon Director
Audun Lyngholm Wittenberg Bacon Executive Producer

Write a short summary of what happens in the film

The film is called: more for less. It starts with fashion influencers giving the viewer tips lik: buy basic clothes in neutral colours because they are easier to combine with other clothes. The film continues to give style tips about how to get more style for less, but gradually the advice change. Less fashion influencers and now focusing more on how to hide that you can't afford the same things as others and how to keep up appearances. Bus fare is expensive, walking is free, just don't let anyone see you walking everywhere. Don't get involved with sports, you can't afford to really commit anyway. Never bring friends home. Keep everyone at a distance, even close friends. The film ends with the fact that 1 out of 10 Norwegian kids grow up in poverty and that they do whatever they can to hide their situation.

Cultural / Context information for the jury

Norway has one of the highest standards of living in the world and is ranked among the best countries to live in overall. Growing up poor in the worlds richest country is hard. Poverty is not something people talk about, and it's often stigmatised as being their own fault. Children don't choose their family and they can't change their circumstances. So they hide it, and very few people know that 1 out of 10 grow up in poverty. Telling this story about what kids in poor families do to hide their situation, along with the fact that this is more common than people think, helps the kids in question by letting them know they are not alone. We also remind other kids what they take for granted, and build empathy for others situation.