NO NO NO NO AND NO...

TitleNO NO NO NO AND NO...
BrandSYSTEMBOLAGET
Category A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Product/ServiceSWEDISH MONOPOLY OF ALCOHOL
Entrant NORD DDB Stockholm, SWEDEN
Idea Creation NORD DDB Stockholm, SWEDEN
Media Placement NORD DDB Stockholm, SWEDEN
Media Placement 2 SYSTEMBOLAGET Stockholm, SWEDEN
PR NORD DDB Stockholm, SWEDEN
PR 2 SYSTEMBOLAGET Stockholm, SWEDEN
Production NORD DDB Stockholm, SWEDEN
Post Production NORD DDB Stockholm, SWEDEN
Credits
Name Company Position
Andreas Dahlqvist NORD DDB Stockholm Chief Creative Officer
Kalle dos Santos NORD DDB Stockholm Art Director
Stefan Gustafsson NORD DDB Stockholm Copywriter
Jonas Björlin NORD DDB Stockholm Client Director
Johanna Wernqvist NORD DDB Stockholm Client Manager
Beatrice Geijer NORD DDB Stockholm Client Manager
Elias Betinakis NORD DDB Stockholm Planner
Elina Reinerstam NORD DDB Stockholm Planner
Jesper Andersson NORD DDB Stockholm Media Planner
Kristin Åkerlund NORD DDB Stockholm PR strategist
Siri Lindén NORD DDB Stockholm Community Manager
Patrick Emt NORD DDB Stockholm Graphic Designer
Emily Rider NORD DDB Stockholm Graphic Designer
Emilia Helgesson NORD DDB Stockholm Graphic Designer
John Hichens DDB House Agency Producer
Jesper Ericstam Social Club Director
Henrik Lagercrantz Social Club Executive Producer
Magnus Theorin Social Club Executive Producer
Elin Jonsson Social Club Producer
Henrik Sternberg Social Club DOP Lighting Cameraman
Markus Berkvist Musik Super Circus Music

Write a short summary of what happens in the film

We follow a bunch of teenagers who act out their anger towards their parents who do not want to buy alcohol for them.

Cultural / Context information for the jury

In Sweden, you can only buy alcohol at the State Monopoly - Systembolaget. And to buy you have to be over 20. Trying to have a good relationship with your teenage child can be quite difficult with everything that happens at that age. There can be quarrels about everything from picking out the dishwasher to coming home at a reasonable time when it is school day the next day. And sometimes, as an adult, you might think that you should choose your fights. For the sake of peace. For the sake of the relationship. But this is not a fight, this is more a declaration of love. Because the worst thing that could happen when you say no to buy alcohol, is a quarrel. Which is not dangerous.