LIFE-DEFINING MOMENTS

TitleLIFE-DEFINING MOMENTS
BrandGETINGE
Category B02. Healthcare
Product/ServiceHEALTHCARE
Entrant FORSMAN & BODENFORS Gothenburg, SWEDEN
Idea Creation FORSMAN & BODENFORS Gothenburg, SWEDEN
Production B-REEL Stockholm, SWEDEN
Credits
Name Company Position
Jeanette Hedén Carlsson Getinge Client
Björn Engström Forsman & Bodenfors Creative
Stefan Thomson Forsman & Bodenfors Creative
Kris Bengtsson Forsman & Bodenfors Copywriter
Maria Fridman Forsman & Bodenfors Copywriter
Greger Andersson Forsman & Bodenfors Account Supervisor
Helena Lignell Forsman & Bodenfors Account Executive
Åsa Hammar Forsman & Bodenfors Agency Producer
Anna Junker Lundin Forsman & Bodenfors Agency Producer Film
Bjarne Darwall Forsman & Bodenfors PR Strategist
Maria Hallenborg Forsman & Bodenfors Planner
Jerry Wass Forsman & Bodenfors Designer
Frans Dino Forsman & Bodenfors Research
Sara Björnung Forsman & Bodenfors Media Strategist
Jeff Hull Freelance Copywriter
Magnus Härdner Freelance Director
Anisa Dzindo Freelance Producer

Write a short summary of what happens in the film

This story was inspired by Dr. Sabina Checketts, who was born 12 weeks early with a 50/50 chance of survival. In the film, we follow a neonatologist delivering a newborn baby at a hospital. In a series of clips, going backward in time, we see the doctor as she gets younger. We hear her gasping for breath while exercising, cheering for joy at her graduation and breathing nervously as she awaits her wedding ceremony. At the end of the film, we realize she herself was born prematurely, and see her receiving respiratory aid from a ventilator.