LADRI DI PATTA

TitleLADRI DI PATTA
BrandPATTA
Product/ServiceMILAN STORE OPENING
Category D03. Online: Fiction & Non-Fiction
Entrant C41.EU Milano, ITALY
Idea Creation VICTOR D PONTEN Amsterdam, THE NETHERLANDS
Production C41.EU Milano, ITALY
Credits
Name Company Position
Victor D. Ponten / Director
Neirin Jones / Director Of Photography
C41 Creative Production Company C41 Creative Production Company
Leone Balduzzi Victor D. Ponten K48 Director
Alessandro De Agostini C41 Producer
Govert Janse / Editor
Quincy Vlijtig / Sound Designer
Willem de Bruin Morien van der Tang / Composers
De Grot / / Post facilities
De Grot / / Post facilities
Erik van den Heuvel / Colorist
Carlo Banfi C41 Art Director
Daniele Fagone / First assistant director
David Eilander / Assistant to the director
Leonardo Osello / First AC
Sacha Beverini / Second AC
Nicolò Ramella / Third AC
Luca Martino / Runner
Matteo Orsanigo / Gaffer
Claudio di Lorenzo / Grip
Alberto Laducca / Sound recordist
Andrea Riviera / Boom operator
Yasmin Leite / Stylist
Patrizia Gatto / Art Buyer
C41 / C41 creative production company
Milan van Dril / set photographer

Write a short summary of what happens in the film

To celebrate the one year anniversary of the Patta Milan store the streetwear brand launches ‘Ladri di Patta’, a six minute short film inspired by the neo realist classic ‘Ladri di Biciclette’ (better known as Bicycle Thieves, Vittorio de Sica, 1948). “If you ask anyone from Amsterdam what ‘patta’ means, they’ll point at their sneakers”, says Victor. “It literally means sneaker in Amsterdam street slang, but the word also has an Italian hang to it. So with ‘Ladri di Patta’ I’ve combined Italian neorealism with streetwear aesthetics to tell a story about a boy, his father and a new pair of sneakers.”

Cultural / Context information for the jury

The score was composed by Patta affiliated musician Willem de Bruin and producer Morien van der Tang and is a reimagination of the melancholic soundtrack of the original film. Lee Stuart, brand director Patta: “Obviously, the COVID-19 pandemic prevents us from throwing a big party, but this short film enables us to at least take a moment to celebrate the success of one year Patta Milano.” Guillaume Schmidt, Patta co-founder: “COVID-19 was inescapable, but we were here before and we will be here, after. The same counts for the things we are proud of. We are proud to be able to do what we do in Milan. Our voice will be heard and presence will be felt.”