DARK

TitleDARK
BrandST. NICOLAUS DISTILLERY
Category B01. Fast Moving Consumer Goods
Product/ServiceDEMANOVKA DARK
Entrant DOTCOM ADVERTISING Bratislava, SLOVAK REPUBLIC
Idea Creation DOTCOM ADVERTISING Bratislava, SLOVAK REPUBLIC
Credits
Name Company Position
Juraj Dvorecky dotcom advertising Creative Director
Roman Roj dotcom advertising Creative Director
Leo Siller dotcom advertising Art Director
Vit Zavadil dotcom advertising Art Director
Peter Urbanec dotcom advertising Strategy Director
Monika Farkasova dotcom advertising Strategy Planner
Marek Ulicny dotcom advertising Copywriter
Lucia Peterkova dotcom advertising Copywriter
Stanislav Pavlik dotcom advertising Senior Account Manager
Lucia Rydza dotcom advertising Account Manager
Peter Ehrenberger freelance Director

Write a short summary of what happens in the film

The film dramatises the basic rule of wild party animals - Natural Selection of their pack, club and drink. In the documentary style, it presents the significant similarities between the nocturnal wildlife and the typology of people enjoying the night out in the urban jungle. It shows the connection of these two worlds using the typical behaviour and character traits. The audiovisual rendering builds a mysterious night atmosphere in which the two worlds blend seamlessly. Sound design is a crucial cementing element and precisely combines dramatic music with the typical bustle of the city and wild animals.