9:11 MAGAZINE: EPISODE 16, CHAPTER 1 “SILVESTRO AT THE START”

Title9:11 MAGAZINE: EPISODE 16, CHAPTER 1 “SILVESTRO AT THE START”
BrandDR. ING. H.C. F. PORSCHE AKTIENGESELLSCHAFT
Product/ServicePORSCHE
Category D03. Online: Fiction & Non-Fiction
Entrant TERRITORY Hamburg, GERMANY
Idea Creation TERRITORY Hamburg, GERMANY
Idea Creation 2 DR. ING. H.C. F. PORSCHE Stuttgart, GERMANY
Media Placement DR. ING. H.C. F. PORSCHE Stuttgart, GERMANY
PR DR. ING. H.C. F. PORSCHE Stuttgart, GERMANY
Production TERRITORY Hamburg, GERMANY
Post Production TERRITORY Hamburg, GERMANY
Credits
Name Company Position
Jasmin Anderson Dr. Ing. h.c. F. Porsche Aktiengesellschaft Project Manager
Christopher Clauditz TERRITORY Content to Results GmbH Editing
Kloefer Danilo TERRITORY Content to Results GmbH Editorial Management
Dirk Ewert TERRITORY Content to Results GmbH Editing
Sandra Harzer-Kux Territory Content to Results GmbH Management
Frauke Hoersch TERRITORY Content to Results GmbH Project Manager
Kira-Vanessa Kutschik TERRITORY Content to Results GmbH Production Manager
Dr. Sebastian Rudolph Dr. Ing. h.c. F. Porsche Aktiengesellschaft Publisher
Sabine Schröder Dr. Ing. h.c. F. Porsche Aktiengesellschaft Head of Corporate Publishing
Till Uhrig TERRITORY Content to Results GmbH Head of Video Content
Nele Wandschneider TERRITORY Content to Results GmbH Production Manager
Detlef Wittkuhn TERRITORY Content to Results GmbH Head of Text, Head of Service
Daniel Zimmermann TERRITORY Content to Results GmbH Editing

Write a short summary of what happens in the film

This focused story on the Porsche Taycan as a full electric car is driven by Formula E driver Simona de Silvestro and the Taycan – a top team. In Formula E, she drives the 99X Electric. And she is a Porsche Works Driver. During our video, she reveals how much power resides in this sports car – and how much driving pleasure. In this way, she takes the viewer on the ride as an expert and at the same time establishes a sympathetic and competent connection to the brand and it’s first all-electric sports car. In a sympathetic and natural way.

Cultural / Context information for the jury

The aim of Porsche's 9:11 magazine is to bring journalists, car enthusiasts and Porsche fans closer to the brand through various channels using authentic stories and relevant, emotional content. The 9:11 magazine is intended to emotionalize, impart knowledge, set agendas and increase general brand awareness. This contribution was to combine a real story in the context of an overall episode consisting of four additional articles. On the test track and in Formula E, Simona de Silvestro pushes the 99X Electric to the limit. On the road, the Porsche works driver appreciates the innovations in the all-electric Taycan Turbo. On a trip into the mountains and her home town of Zurich, the racer shares just how much driving pleasure the electric motor provides, and how much future is already in the Taycan today.