THE NEW CHAPTER OF A GREAT STORY
Title | THE NEW CHAPTER OF A GREAT STORY |
Brand | RENAULT |
Product/Service | CLIO HYBRID |
Category |
A03. Durable Consumer Goods including Automotive |
Entrant
|
PUBLICIS CONSEIL Paris, FRANCE
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
Production
|
GRAND BAZAR Paris, FRANCE
|
Credits
Marco Venturelli |
Publicis Conseil |
President overseeing creativity |
Marcelo Vergara |
Publicis Conseil |
Creative Director |
Sophie Reine |
MITU Paris |
Film Editor |
Romola Davis |
SLGH Berlin |
Calibration |
Didier Le Fouest |
SLGH Paris |
Calibration |
Stephane Gassin |
Flame |
Lead Designer |
Ugo Bimar |
After effects |
Graphic Designer |
Yves Delforge |
Flame |
Graphic Designer |
Fred Remuzat |
Drawing Agency |
Design séquence animée |
Alex Firla |
/ |
Sound Engineer |
Boris Jeanne |
Prodigious |
Sound Producter |
Vincent Bordier |
Prodigious |
Post Production |
Toni Froschhammer |
MITU Berlin |
Film Editor |
Jean-Baptiste Blandin |
Publicis Conseil |
Artistic Director |
Thibault Froment |
Publicis Conseil |
Copywriter |
Sarah Bouadjera |
Publicis Conseil |
Producer Agency |
Jean-Guy Saulou |
Publicis Conseil |
Agency Managers |
Guillaume Foskolos |
Publicis Conseil |
Agency Managers |
Filippo Dell'Osso |
Publicis Conseil |
Agency Manager |
Grégoire Verdet |
Publicis Conseil |
Agency Manager |
Marie Blineau |
Publicis Conseil |
Agency Manager |
Louise Bolzinger |
Publicis Conseil |
Agency Manager |
Jérôme Goldman |
Publicis Conseil |
Agency Manager |
Hortense Amis |
Publicis Conseil |
Agency Manager |
Chloé Frappereau |
Publicis Conseil |
Agency Manager |
Sebastian Strasser |
Grand Bazar |
Production Director |
Gaetan Le Goff |
Grand Bazar |
Producer |
Renaud Jaget |
Grand Bazar |
Production Manager |
Christopher Thiery |
Prodigious |
Co-Chair |
Romain Busnel |
Prodigious |
Business Affairs |
Write a short summary of what happens in the film
The film unveils the bonds of transmission that, over the years, unite a mother and her son; and invites us to share some of the highlights of their relationship against the backdrop of the Renault Clio, whose design evolves with the shots. Taking us through these moments in life – sometimes funny, moving the other times – we go back in time to the last scene, where the son, now a father, takes his mother and daughter home after a football match in a hybrid Renault Clio.