FOREVER CHASING TOMORROW

TitleFOREVER CHASING TOMORROW
BrandTAG HEUER
Category A03. Durable Consumer Goods including Automotive
Product/ServiceTAG HEUER
Entrant DDB PARIS, FRANCE
Idea Creation DDB PARIS, FRANCE
Production STANDARD FILMS CARNELIAN BAY, USA
Production 2 BARKING OWL Los Angeles, USA
Post Production MIKROS IMAGE Paris, FRANCE
Credits
Name Company Position
Alexander Kalchev DDB Paris Executive Creative Director
Benoit Oulhen DDB Paris Copywriter
Mickael Jacquemin DDB Paris Art Director
Quentin Moenne-Loccoz DDB Paris Agency Producer
Jérome Deplatière DDB Paris Post Producer
Sebastien GENTY DDB Paris Planning Director
Claude-Henri Galbois DDB Paris Planner
Marine Hakim DDB Paris Managing Director
Benjamin Taïeb DDB Paris Business Director
Connie Moreland DDB Paris Account Executive
Daniel Wolfe Standard Director
Benoît Debie Standard DOP Lighting Cameraman
Julie Mathieu Standard Producer
Paul Watts Standard Editor
Maxime Pozzi Garcia Standard Editor
Nicolas Huguet Mikros VFX
Atticus Ross Barking Owl Music composer

Write a short summary of what happens in the film

The film depicts the metaphorical journey of an endurance pilot as he races through the night. A race against himself, filled with visions, fear, exhaustion, but fueled by passion and perseverance.

Cultural / Context information for the jury

To mark its 160th anniversary, TAG Heuer relaunched its iconic watch, TAG Heuer Carrera. We chose to revisit the roots of the collection in endurance racing to convey a more universal message about resilience.