THE NEXT NORMAL

TitleTHE NEXT NORMAL
BrandUNESCO
Product/ServiceUNESCO
Category B07. Not-for-profit / Charity / Government
Entrant DDB PARIS, FRANCE
Idea Creation DDB PARIS, FRANCE
Production UNIVERSAL MUSIC PUBLISHING FRANCE Paris, FRANCE
Production 2 MACHINE SOUND LONDON, UNITED KINGDOM
Post Production UNIVERSAL MUSIC PUBLISHING FRANCE Paris, FRANCE
Credits
Name Company Position
Alexander Kalchev DDB Paris Executive Creative Director
Benoit Oulhen DDB Paris Copywriter
Mickael Jacquemin DDB Paris Art Director
Quentin Moenne-Loccoz DDB Paris Agency Producer
Cédric Ledoux DDB Paris Planner
Vincent Léorat DDB Paris Vice President
Mathieu Bliguet DDB Paris Account Director
Olivier GUILLEROT DDB Paris Account Supervisor
Charles-Henri de Pierrefeu UNIVERSAL MUSIC PUBLISHING Music Supervisor
Andrew KAHN GOOD EAR MUSIC SUPERVISION Music Supervisor
Erik SUTCH GOOD EAR MUSIC SUPERVISION Music Supervisor
Alex Bingham Machine London Sound designer
Patch Rowland Machine London Sound Designer
Matej Oreskovic Machine London Sound Producer
Anne-Marie GIBERT DDB Paris Press Relation Director
Matthieu GUEVEL UNESCO Advertiser Supervisor
Julien RAVALAIS-CASANOVA UNESCO Advertiser Supervisor
Mehdi BENCHELAH UNESCO Advertiser Supervisor

Write a short summary of what happens in the film

The film is based solely on facts. Facts about the world before and during the epidemic. Put together, they lead us to an unsettling conclusion: our “normal” world wasn’t normal at all and we better use this moment to change it.

Cultural / Context information for the jury

After 1945, UNESCO was born of one conviction: the most serious crisis in our history could give birth to a better humanity. This idea is more topical than ever during the global coronavirus crisis, which called into question our priorities, our ways of life and the very functioning of our society. At the same time, new hopes and forms of solidarity were born. UNESCO urges us to make this moment count.