PLAY HERE

TitlePLAY HERE
BrandVOLKSWAGEN
Category A03. Durable Consumer Goods including Automotive
Product/ServiceVOLKSWAGEN
Entrant DDB PARIS, FRANCE
Idea Creation DDB PARIS, FRANCE
Production THE Paris, FRANCE
Post Production MIKROS IMAGE Paris, FRANCE
Credits
Name Company Position
Alexander Kalchev DDB Paris Executive Creative Director
Benoit Oulhen DDB Paris Copywriter
Mickael Jacquemin DDB Paris Art Director
Loic Morando DDB Paris Planner
Corinne PERSCH DDB Paris Agency Producer
Florence Gabet DDB Paris Agency Producer
Alban Callet DDB Paris Managing Director
Axel Renaudin DDB Paris Account Director
Léa Villani DDB Paris Account Executive
Marina Kovalenko DDB Paris Account Executive
Gerrit Heimberg Volkswagen Advertiser Supervisor
Jean-Manuel Caparros DDB Paris Advertiser Supervisor
Alexandra Tacconi Volkswagen Advertiser Supervisor

Write a short summary of what happens in the film

The series of films forms a poetic and minimalistic ode the places we love. Small moments, slices of life, all ending with an aphorism about the value of being “here”.

Cultural / Context information for the jury

In the very particular context of the first lockdown exit in France, Volkswagen launched this campaign along with a dedicated offer to celebrate our new-found freedom and the return of the simple joys of life.